Theater Averages: History is Being Written

January 24th, 2019

Who Will Write Our History topped the theater average chart with $13,390 in its lone theater. One could also argue Dragon Ball Super: Broly was the true leader on this chart. Because the film played in a different number of theaters each day over the weekend, it is hard to come up with a real theater average for the weekend. Taking the average of the daily averages gets us $13,643, which would be number one of the weekend. Using the maximum theater count still gets us an average of $7,870, which is still amazing. The only other film in the $10,000 club was the overall box office leader, Glass, with an average of $10,500. More...

Weekend Estimates: Glass Cracks, Still Tops Chart

January 20th, 2019

Glass’s box office potential has continued to drop and it is now estimated to earn $40.59 million over the three-day weekend and $47.06 million over four. The three-day opening is barely ahead of Split’s opening weekend and it is certainly lower in terms of tickets sold. Furthermore, Glass’s reviews and B-rating from CinemaScore are clearly already having a negative effect on the film’s legs. That said, the film only cost $20 million to make and while Universal is only handling the domestic run, it will break even just on its domestic numbers. The film’s international run is being handled by Disney, mostly, and they reported $48.5 million in 55 markets. The only market the film hasn’t opened in is China, which is the only international market Disney is not handling the distribution. According to Disney, the film is 13% ahead of Split internationally, but again, given its weaker reviews and its CinemaScore, its legs will likely be short enough that Glass will finish with less than its predecessor. Then again, it cost just $20 million to make and will likely hit $100 million worldwide on Monday, so everyone involved will be happy with this result. More...