Synopsis
Captain Craig McKenzie, a former US special forces soldier, is hired to protect a group of millionaires who want to experience firsthand the kicks and thrills of war. However, the mission goes horribly wrong, and the men get a lot more than they bargained for.
Metrics
Movie Details
September 25th, 2012
It's the unofficial beginning of the Christmas Shopping Season. Starting the rush this year is The Avengers, which broke records at the box office and will likely do the same on the home market. It is clearly a contender for Pick of the Week, but I'm not sure if the Blu-ray Combo Pack or the 3D Combo Pack is the better deal. The only other contender for Pick of the Week is Bond: 50 on Buy from Amazon. However, it's a double-dip... or triple-dip. I've lost count. In the end, I'm going with The Avengers on 3D Combo Pack. It's only $5 more, so it is worth future-proofing.
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August 7th, 2012
Celeste and Jesse Forever opened in four theaters and earned just over $100,000 for an average of $26,946. This suggests a strong potential to expand. Killer Joe did expand going from three to fourteen theaters, but its theater average dipped roughly 8% to $11,647. That's an amazing hold and bodes well for the film's future.
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August 3rd, 2012
There are seven limited releases on this week's list, but only two of them are earning overall positive reviews. None of them are earning more than 80% positive reviews, which is the level I normally associate with success in limited release. Does that mean none of them have a real shot at box office success? Hopefully not, but it could be an uphill climb for most of them. Sushi: The Global Catch is earning overall positive reviews and might find an audience, while Celeste and Jesse Forever has earned the best reviews and should perform the best at the box office.
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Because some of our sources provide box office data in their local currency, while we use USD in the graph above and table below, exchange rate fluctuations can have effect on the data causing stronger increases or even decreases of the cumulative box office.
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Screens | Per Screen | Total Gross | Week |
|---|
| 2012/06/15 |
4 |
$142,638 |
|
21 |
$6,792 |
$182,989 |
1 |
| 2012/06/22 |
11 |
$19,849 |
-86% |
7 |
$2,836 |
$203,101 |
2 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at research@the-numbers.com.
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
