September 20th, 2011
It's another incredibly busy week on the home market with over 400 new releases on Amazon.com. Granted, the vast majority of them are not worth mentioning, while the signal to noise ratio seems to be lower than the average week. There are several major releases coming out in this group, including a few that are prime contender for Pick of the Week. Bridesmaids on Blu-ray Combo Pack, Castle: Season Three, and Dumbo: Blu-ray Combo Pack were all on the shortlist. But in the end, that honor went to Modern Family: Season Two.
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September 18th, 2011
Set Up reportedly cost $22 million to make and stars some pretty big name actors. However, it is being released direct-to-DVD this week. You don't spend $22 million on a movie like this if you know it isn't going to be shown in theaters, so was this film a misfire that was dumped onto the home market? Or was it just bad luck that it couldn't secure a theatrical release.
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Because some of our sources provide box office data in their local currency, while we use USD in the graph above and table below, exchange rate fluctuations can have effect on the data causing stronger increases or even decreases of the cumulative box office.
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Screens | Per Screen | Total Gross | Week |
|---|
| 2012/07/06 |
6 |
$17,885 |
|
11 |
$1,626 |
$17,885 |
1 |
| 2012/07/13 |
7 |
$13,112 |
-27% |
11 |
$1,192 |
$39,553 |
2 |
| 2012/07/27 |
- |
$3,105 |
|
10 |
$311 |
$348,316 |
4 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at research@the-numbers.com.
