July 22nd, 2015
The $10,000 club was led by Irrational Man with $175,312 in five theaters for an average of $35,062. While this was the best average of the weekend, it was the weakest opening weekend for a Woody Allen movie since You Will Meet a Tall Dark Stranger. The Stanford Prison Experiment was next with an average of $18,757 in two theaters. Its reviews are good, but not great, so its chances to expand significantly are still just 50/50. Up next is a pair of wide releases, Ant-Man and Minions, which earned averages of $14,841 and $11,430 respectively. The final entrant in the $10,000 club was Bajrangi Bhaijaan with an average of $10,239; however, it was playing in 256 theaters and arguably it had the most impressive opening for any limited release this week. This is the second weekend in a row a Bollywood film did this well on the per theater chart.
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July 14th, 2015
The $10,000 club was busier that it was last week with four films earning a per theater average of more than $10,000. This includes the overall number one film, Minions, which earned an average of $26,905 in over 4,000 theaters. The best limited release was Tangerine with an average $15,171 in four theaters. I thought this might be a little too niche to find a large audience, but perhaps I was wrong. Up next is Baahubali: The Beginning, which was also a surprise hit with an average of $13,559 in 236 theaters. It is very rare for a Bollywood film to do that well. The final film in the $10,000 club was Do I Sound Gay? with $11,000 in its lone theater.
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July 14th, 2015
As expected Minions dominated the box office earning first place with more than a 50% share of the total box office. It became the fourth film to open with more than $100 million this year. Three of those were released by Universal. On the other hand, the less said about The Gallows or Self/Less the better. To be fair, The Gallows earned more during its opening day that it cost to make, but its advertising budget is much bigger than its production budget. Meanwhile, Self/Less barely topped the Mendoza Line (earning only just over $2,000 per theater). The overall box office reached $215 million, which was 59% more than last week and 43% the same weekend last year. Year-to-date, 2015 has earned $5.92 billion, which is 6.4% higher than last year's pace.
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July 12th, 2015
2015 is becoming a golden year for blockbuster openings, and a platinum year for Universal. The studio is celebrating yet again, with Minions heading to a gigantic $115.2 million projected opening weekend. That’s the second-best debut of all time for an animated film (see all-time opening weekend records), although, incredibly, it’s only the third-best weekend for the studio this year after the debuts of Furious 7 and Jurassic World. The studio, which would usually consider a 12% market share an excellent year, has so far earned a whopping 26% share for 2015—quite literally off the charts.
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