In Aloha, a celebrated military contractor returns to the site of his greatest career triumphs – the US Space program in Honolulu, Hawaii – and reconnects with a long-ago love while unexpectedly falling for the hard-charging Air Force watchdog assigned to him.
There were eight releases from the week of September 1st to reach the top 30 on the combined DVD and Blu-ray chart for September 6th. This includes Mad Max: Fury Road, which sold 1.04 million units and generated $23.75 million in sales. There are three important notes. Firstly, the film's opening week Blu-ray share was 56%, which is excellent. Secondly, this was the first release to have opening week sales above 1 million units since Home debuted five weeks ago. Finally, these numbers don't include the FranchiseBox Set, which opened in 16th place with 27,000 units / $1.51 million.
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TV on DVD releases dominate the home market this week even more than they did last week, including five of the six best-selling new releases on Amazon.com. Despite this, none of them are contenders for Pick of the Week, at least not in my opinion. The two best are Two Days, One Night and CitizenFour. I really should select one of those for Pick of the Week... but I'm going with Big Game on Blu-ray, because I'm a big goofball.
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None of the three new releases matched expectations and while the holdovers pulled their weight, it wasn't enough to help the overall box office. Spy didn't make it to $30 million during its opening weekend, but it came within a rounding error of that mark. Insidious Chapter 3 did very well compared to its production budget, but will likely be the weakest installment in the franchise. Meanwhile, if it weren't for its lower production budget, Entourage would be considered a bomb. Overall, the box office fell 4.3% from last weekend to $133 million. Worse still, the box office fell 18% from last year. Year-to-date, the overall box office has pulled in $4.39 billion, which is 1.2% above 2014's pace.
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The post-holiday weekend was softer than the holiday weekend, which is to be expected. However, thanks to a stronger than predicted opening by San Andreas, it wasn't as bad as it could have been. On the other hand, Aloha was on the low end of expectations. The overall box office fell 9.5% from last weekend to $139 million, which is acceptable. By comparison, the overall box office fell 17% from this weekend last year, as San Andreas couldn't keep up with Maleficent's opening. Year-to-date, 2015 has pulled in $4.20 billion, putting it 1.2% ahead of 2014's pace of $4.15 million. 2015 is coming dangerously close to losing its lead over last year.
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In a Summer already littered with franchise films, it’s good to see something original top the charts, even if it is something as rote as a disaster movie based on an earthquake in California. The $53.2 million projected opening for San Andreas is something of a triumph for Dwayne Johnson, who carries the film as its sole lead, unlike his contributions to the Furious 7 ensemble. With only the domestic opening numbers in, Johnson has already moved up to third on our top current stars list, and will most likely pass Vin Diesel for second place before San Andreas’ run is over.
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The weekend after a holiday is usually a bad weekend at the box office. This time around, San Andreas is the clear front-runner while Aloha might struggle, even as counter-programming. San Andreas will earn more than $30 million over the weekend, no other film is on track to hitting $20 million. On the other hand, there could be six other films that earn $10 million or more over the weekend. By comparison, this weekend last year, Maleficent opened with nearly $70 million, while X-Men: Days of Future Past earned more than $30 million. There's no way the top of the chart will match that. Even with better depth, it is very unlikely 2015 will win in the year-over-year comparison.
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There are two wide releases coming out next week, Aloha and San Andreas. The former will likely earn better reviews, but the latter will likely open faster. Because of this, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for San Andreas.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Frankenprize. Because San Andreas is a disaster movie, I was going to find another disaster film to feature as part of the prize pack and I found Airplane! Don't Call Me Shirley Edition on DVD, which is the greatest disaster movie ever made. I also own it on Blu-ray, so the DVD is up for grabs. The winner will also get another previously reviewed DVD.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win two previously reviewed DVDs and / or Blu-rays.
Finally, we will be choosing an entrant from the group of people who haven't won, or haven't won recently, and they will also win two previously reviewed DVDs and / or Blu-rays.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
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April is over and there was good news and bad news. Good news: Furious 7 crushed the competition, and broke records along the way. Bad news: Furious 7 crushed the competition and no other April release will earn as much in total as Furious 7 earned during its opening day. Fortunately, Furious 7 was so strong that it carried April of 2015 to a draw when compared to April of 2014. May has a lot of similarities to April. The Avengers: Age of Ultron is expected to break records during its opening weekend and even the low end has it earning more than $1 billion worldwide. Unfortunately, no other film is going to come close to that figure. There are five other films with a potential to reach $100 million at the box office. The keyword there is "potential". There's a chance less than half of those five films will get to that milestone. And like last April, last May had much better depth with five films that reached $100 million, including four that surpassed $200 million. Age of Ultron will earn more than the combined totals of Maleficent, last month's winner, and X-Men: Days of Future Past, which placed second for the month. I am a little concerned about the lack of depth this month and this could cause May to lose in the month-over-month comparison in the end.
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Because some of our sources provide box office data in their local currency, while we use USD in the graph above and table below, exchange rate fluctuations can have effect on the data causing stronger increases or even decreases of the cumulative box office.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at research@the-numbers.com.
