August 1st, 2020
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It has been a long time since we’ve seen a theatrical release from a major studio in North America, but that grim record may finally change in August. While there are only three major releases still on the calendar, and things remain in flux, it seems likely that at least one of them will open on their current release date.
That assumption is based partly on Warner Bros.’ decision to go ahead with Tenet’s release on September 3, and United Artists’ release of Bill and Ted Face the Music in theaters and VOD on September 1. With theaters steadily opening internationally, the pressure to release new films has become too great, even while the pandemic continues to rage in the United States. Even if expectations are very low domestically, it makes sense to start releasing films that have some international appeal, can lure moviegoers back to theaters in small numbers in the US, and then can make back more money from domestic video releases.
In the first part of this month’s preview, we look at the films that are lined up to open in August. Tomorrow, we’ll analyze what it’ll take to get box office earnings close to normal, and how long we can expect that to take, at least in countries that are bringing the pandemic under control.
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July 1st, 2020
Will there be a new wide theatrical release in July?
Just over two weeks ago, the answer to that question looked like it might be yes.
NATO, the North American Theater Owners trade association, said they expected about 90% of theaters would re-open by the time Tenet was set to debut on July 17. Things have changed since then, to say the least.
The overly-optimistic predictions came before the United States topped 40,000 newly-detected COVID-19 cases in a single day for multiple days in a row. Now that we’re at the beginning of July, only one film is still scheduled to open wide this month, Unhinged, that’s hanging on by a thread. That prompts the question, when can we realistically expect to see a new wide release?
Let’s look at the data…
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Director Credits
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Latest Ranking on All Technical Box Office Record Lists
| Record | Rank | Amount |
|---|
| Top Grossing Director at the Domestic Box Office (Rank 1,601-1,700) |
1,668 |
$20,831,465 |
| Top Grossing Executive Producer at the Domestic Box Office (Rank 9,201-9,300) |
9,296 |
$30,100 |
| Top Grossing Director at the International Box Office (Rank 2,001-2,100) |
2,072 |
$16,508,763 |
| Top Grossing Director at the Worldwide Box Office (Rank 2,001-2,100) |
2,009 |
$37,340,228 |
| Top Grossing Executive Producer at the Worldwide Box Office (Rank 11,401-11,500) |
11,442 |
$30,100 |
