January 1st, 2017
December box office numbers helped 2016 end on ... a note. The good news and the bad news almost exactly balance out. On the one hand, Rogue One: A Star Wars Story will finish the year with more than $400 million after just 16 days of release. That’s a stunning amount of money that helped 2016 earn a record box office at the domestic market. However, Star Wars: The Force Awakens earned $650 million during December of 2015, so the month lost a lot of its lead over 2015, so much so that ticket sales fell behind last year’s total. The weakness at the end of the year will spill over into 2017, which is terrible news. A slow start could result in the dominant box office story being 2017 struggles compared to 2016. Bad news like this can sometimes become a self-fulfilling prophecy. Sadly, 2017 is also going to get off to a slow start when it comes to wide releases / expansions. There are 16 films scheduled to open or expand wide this month and none of them are expected to get to $100 million. It is likely none of them will even get very close. xXx: Return of Xander Cage is expected to be the best of a weak bunch, but I could see it getting beat by one of the five Oscar contenders opening wide this month, if it gets off to a slow start and one of the Oscar contenders starts picking up steam. Hidden Figures got off to a great start on Christmas Day and should it continue to earn Awards Season recognition, including some Oscar nominations, it could be in wide release well into February. Last January wasn’t as busy with 13 films opening or expanding wide over five weeks. Of these, two of them, The Revenant and Kung Fu Panda 3, topped $100 million domestically, while another, Ride Along 2, came close. 2017 is going to get destroyed in the year-over-year comparison.
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November 1st, 2016
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October turned out to be a mixed month. On the one hand, not one movie earned $100 million, or even came close. However, it was also a more steady month than last October and the last two weeks really helped 2016 in the year-over-year comparisons. In November, we have five films with at least a shot at $100 million, three of which should have no trouble getting to at least $200 million. A little while ago, I thought Fantastic Beasts and Where to Find Them would be the biggest hit of the month, but the buzz took a hit recently. More on that below. Meanwhile, Doctor Strange’s reviews are currently 90% positive and that should help it out at the box office. The third very likely $200 million hit is Moana. There is certainly precedent for an animated movie to be a monster hit at this time of year, but there is also a lot of competition. Last November was similar in strength, with five films that earned more than $100 million and two films that earned more than $200 million. None earned more than $300 million, so that’s the goal for this November. If we can get one $300 million and / or three $200 million movies over the month, then it will be seen as a victory.
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January 1st, 2016
2016 will begin the same way 2015 ended, with Star Wars: The Force Awakens on top. In fact, three of the five films that have the best shot at box office success in January are The Force Awakens, The Hateful Eight, and The Revenant, all of which opened in December. There are two true January releases that could also do really well, for this time of year: Ride Along 2 and Kung Fu Panda 3. The rest of the releases are just hoping to become midlevel hits. Last January, American Sniper dominated earning more than $300 million. Its success could prevent 2016 from being ahead in the year-over-year comparison by the end of the month, but this year does have better depth.
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February 1st, 2015
It was a record-breaking January thanks entirely to American Sniper, which set records, both during its limited release run and especially when it expanded wide. There were a couple of other films that did well, but for the most part, it was a typical January. The question is, will American Sniper boost the overall box office, which would help February, or will its effects fade as it does? There are ten wide releases in February; there are a few films that may or may not open in the top ten. Of these, there are only two that have a real shot at true box office success. The biggest film in terms of buzz is Fifty Shades of Grey, which looks so, so bad. Personally, I would rather watch The SpongeBob Movie: Sponge Out of Water a hundred times than sit through just the trailer for Fifty Shades of Grey. If Fifty Shades of Grey becomes the biggest hit of the month, it will mrean the end of civilization. Because. I. Will. End. Civilization. Last February was mostly mediocre, except for The LEGO Movie which was a huge early year hit. There's no chance any film opening this month will match The LEGO Movie; the top two films likely won't match The LEGO Movie. Because of this, 2015 will need to rely on depth to come out ahead. I'm not sure how likely that will be.
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