March 18th, 2018
Coco won Best Feature-Length Animated Film at this year’s Oscars, an award Pixar has won so many times that people sometimes refer to it as The Pixar Award. Did Coco deserve this award? Or have voters just become accustomed to voting for whatever Pixar movie came out that year?
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February 20th, 2017
Doctor Strange was the first time that magic was really strongly introduced into the Marvel Cinematic Universe and some thought the film was a bit of a risk as a result. Instead, the film became the second biggest introductory film in the MCU, behind only Guardians of the Galaxy. Is it as good as its box office numbers would suggest? Or has the MCU become self-sustaining generating hundreds of million of dollars regardless of quality?
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December 9th, 2013
Despicable Me came out in 2010 and it was the first digitally animated film released by Universal. There was a lot of pressure to do well, because its level of success would not only determine if more Despicable Me movies would be made, but if the studio would continue to release digitally animated films in general. It beat expectations. Not only was it a great movie, but it earned more than $500 million worldwide on a $69 million budget. Needless to say, Despicable Me 2 was given the greenlight right away. However, can it live up to its predecessor? If not, is it still worth checking out?
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July 1st, 2013
For the most part, June was a really strong month at the box office with nearly every film either matching expectations, or at least coming close enough to call it a victory. Looking forward, there are a dozen films opening wide in July, more or less. One of them, The Smurfs 2, is opening on a Wednesday, so I'm going to hold off talking about that movie till the August preview. Kevin Hart: Let Me Explain is opening in less than 1000 theaters, but it has a shot at reaching the top ten during its opening weekend. If we include both of them, there are twelve films, but I think it is better to stick with the ten truly wide, truly July openings. Of these, Despicable Me 2 is clearly going to be the biggest hit at the box office. It could become the second biggest hit of the year so far. It is not the only film that could be a $100 million hit. In fact, there are six films opening in July that I think have a better than 50% chance of reaching that level. There is currently only one film that I think won't at least become a midlevel hit. By comparison in 2012, there were three $100 million movies, led by The Dark Knight Rises, but the rest of the new releases struggled. There's no chance any movie opening this month will top $400 million, in fact, it is quite possible no film will get to $300 million. That said, 2013 has a lot better depth, so it might come out on top in the end.
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February 1st, 2013
For the most part, January was a really good month and 2013 got off to a really good start. I'm not so sure about February, on the other hand. There's only one film that has a statistically significant shot at $100 million, A Good Day to Die Hard, but I'm a little concerned that it won't live up to expectations. The franchise has been around a long time and it is possible that the target audience has either moved on or are too young to remember when these films were huge at the box office. The film I'm most looking forward to seeing is Warm Bodies, which is earning amazing early reviews (the keyword there is "early"), but it is too high-concept to be a major hit. Last February, there were a couple of films that topped $100 million, plus a few other midlevel hits. I would like to think that would also be the case this year, but I have to be more cautious than that. The evidence points to a weak month ahead, for the most part.
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