As bad as July was, August actually managed to be worse. 2017 was over $300 million behind 2016’s pace during August alone. That’s worse than the rest of the summer combined. The only film that was an unqualified hit was Annabelle: Creation, although there were a couple of other films that are doing well enough to be considered financial hits. There’s some good news and some bad news for this September. The month gets off to a slow start with no wide releases the first weekend, but there are three films opening during the rest of the month that are expected to top $100 million and all three should be better than the best August had to offer. It is expected to be the biggest hit of the month and is tracking to break the record for the biggest September weekend. Both Kingsman: The Golden Circle and The Lego Ninjago Movie are expected to cross $100 million, although they are opening the same weekend, so that could hurt both of their chances. Meanwhile last September, Sully was the biggest release of the month earning $125.07 million. It should top that, while Kingsman: The Golden Circle and The Lego Ninjago Movie won’t be too far behind. 2017 should cut the gap with 2016, but sadly only by a little bit.
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January turned out to be a good month. Granted, it didn’t live up to last January, but its box office was one of the top five Januarys of all time, so that’s still a good start to the year. Also, we will have our first $100 million movie released in 2017 and that doesn’t happen this early very often. As for February, there’s potentially the first $200 million hit of the year, The Lego Batman Movie. Fifty Shades Darker and The Great Wall both have a shot at $100 million. That said, it is more likely that both will miss that milestone than both will get there. As for the rest of the films, there are a few that are aiming for solid midlevel hits, like John Wick: Chapter Two and Get Out, while there are very few potential bombs. By comparison, last February there was one monster hit, Deadpool, and a lot of bombs. No other movie besides Deadpool made $50 million. No movie opening this month will match Deadpool, but we won’t have as many bombs either, so hopefully that will balance out and 2017 won’t fall further behind 2016.
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September is over and we should all be glad about that. Unless the final weekend brings a surprise $100 million hit or two, 2016’s lead over 2015 will shrink over the month. There were some bright spots, most notably Sully, which will be the biggest hit of the month. On the other hand, we had more outright bombs than even midlevel hits. Sadly, October isn’t much better. There are a couple of films that could be $100 million hits, but most of the films will struggle to become midlevel hits. Both Inferno and The Girl on the Train are aiming for $100 million. One of them might get there too. If both get there, then October will be seen as a success. By comparison, last October was led by The Martian; however, because of a misalignment in the calendar, The Martian’s opening weekend actually lines up with the final weekend in September. It had great legs, so that will help 2015 early in the month, but the rest of the month was terrible last year and I think 2016 will come out ahead as a result.
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