Thursday Night Previews: Harley Hardly Sets the Box Office on Fire
February 7, 2020
Birds of Prey started its box office run earning $4 million in previews on Thursday. This isn’t great. I was really hoping for closer to $5 million. That said, matching our prediction isn’t out of the question, as the film’s audience is tilting heavier towards women and women are less likely to race out to see a movie during previews, or even during its opening weekend. The film’s reviews are still in the mid-80% range and assuming audiences like it as much as critics did, it will earn enough to cover its production budget sooner rather than later.
- Weekend Prediction: Can Quinn Capture Audience’s Attention
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- Weekend Theater Counts: Birds of Prey Lands as the Weeks Widest Release
Filed under: Midnight Previews, Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn)