Thursday Night Previews: Should Happy Death Day be Happy with $1 million
October 13, 2017
Happy Death Day started its box office run with $1 million during its previews. This is a mere fraction of what It earned earlier this fall, but it is better than the $772,000 Ouija: Origin of Evil earned this time last year. If Happy Death Day earns the same legs, then it will pull in about $18 million this weekend. Its reviews are not as good, but it is also not a sequel, so those two factors should balance out. This is exactly what we predicted, so I’m happy with this result. Since the film only cost $5 million to make and likely less than $20 million to advertise, the studio should also be happy.
The Foreigner earned $775,000 in previews on Thursday. The film has the weakest reviews of the four new releases this weekend, but the reviews are mixed and not truly bad. Even so, its legs likely won’t be great, so I’m sticking with our $12 million opening weekend for now. We will obviously have a better idea of where it is going tomorrow when Friday’s estimates come in.
We still don’t have numbers for Professor Marston & The Wonder Women or Marshall, and I’m starting to think we’re not going to get numbers.
- Happy Death Day Comparisons
- The Foreigner Comparisons
- Professor Marston and The Wonder Women Comparisons
- Marshall Comparisons
Filed under: Midnight Previews