Blu-ray Sales: That's a Lot of Spots
March 1, 2015
The Blu-ray sales chart was led by a very old new release. 101 Damlatians made its Blu-ray debut earning first place with 339,000 units / $7.69 million. This is a little lower than The Jungle Book opened with last year.
Second place went to Alexander and the Terrible Horrible No Good Very Bad Day, with 130,000 units / $2.46 million. It is a live-action family film, and these films rarely do well in regards to their Blu-ray share; however, 27% isn't bad given its target audience. John Wick fell from first to third with 95,000 units / $1.93 million over the week for totals of 374,000 units / $7.74 million after two. Dracula Untold was right behind with 94,000 units / $1.95 million over the week for totals of 347,000 units / $7.20 million after two. Nightcrawler only managed fifth place with $76,000 units / $1.60 million. Its opening week Blu-ray share was 53%, which is good for a non-visually intensive film. However, its overall numbers are weak compared to its reviews. It really deserves to be seen by more people.
There were a couple of other new releases to reach the top 20. LEGO: DC Comics Super Heroes: Justice League vs. Bizarro League earned ninth place with 51,000 units / $895,000 for the week. An opening Blu-ray share of 44% is good for a digitally animated kids movie. Finally, there was Kill the Messenger, which opened in 15th place with 26,000 units / $548,000. Thrillers tend to do well on limited release, so an opening week Blu-ray share of 42% is disappointing.
Filed under: Video Sales, 101 Dalmatians, Dracula Untold, Alexander and the Terrible, Horrible, No Good, Very Bad Day, Kill the Messenger, Nightcrawler, John Wick, LEGO: DC Comics Super Heroes: Justice League vs. Bizarro League