"X-Men 1.5" To Be Released This February
February 6, 2003
If you can’t wait for the release of the X-Men 2 movie
this May, then maybe you can placate your self with the newly revamped X-Men DVD on sale
at stores February 11th, 2003. In a digital world meets DVD
marketing gimmick, 20th Century Fox is sure to boost its profits on
the X-Men franchise by repackaging and reselling the original home DVD now
dubbing it “X-Men 1.5”. First released for home collection in November of 2000, the
box set made $60 million in VHS and DVD sales over the Y2K Thanksgiving holiday
alone; more then it’s opening
weekend at the box office. This new and improved DVD set will contain never
before seen featurettes, content, and more importantly, a sneak peak of the
up-coming X-Men 2 movie. Amazon.com is also offering its consumers an early
peak at some of the content if you pre-order it now.
The home video subsidiaries of a movie production house
generally release both full screen and wide screen versions of the same movie,
occasionally spawning a Special Collectors Edition containing some extra
content. However, 20th Century Fox’s marketing and well timed
release of a "1.5" version, just ahead of the X-Men sequel, is unique and
will surely lay the ground work for other DVD re-releases.
X-Men 2 will hit
theaters on May 2nd 2003. George W. Horta III Additional source: Access Hollywood
Source: www.hollywood.com
Filed under: X-Men 2