IMAX Bolsters Tron's Totals
December 21, 2010
Tron: Legacy may not have been a monster hit overall, but it was another story on IMAX, as it earned $10.45 million in 234 theaters. That's almost a quarter of all its box office revenue from less than 7% of its theaters. Internationally is was also strong, pulling in $2.2 million in 54 IMAX theaters, or about 10% of its total international debut. That is a much lower percentage than it managed stateside, but IMAX penetration is also quite a bit lower internationally.
There was more IMAX news this past week with the announcement that I Am Number Four and Real Steel will be coming out day-and-date on IMAX. The former makes its theatrical debut in February, while the latter is an October launch.
Filed under: IMAX, Tron: Legacy, I am Number Four, Real Steel