IMAX: Fast Five Revs Up on IMAX
May 3, 2011
The overall weakness at the box office has hurt IMAX films substantially as the first quarter revenue was $45.2 million, compared to $72.8 million from the same period last year. However, Fast Five showed that when there is a reason to go, people are still interested in IMAX. The film earned $8.3 million on just 243 IMAX screens, giving the film an opening per screen average of $34,000. And with Thor opening this Friday, IMAX theaters should be buzzing again this weekend.
