August 28th, 2019
This week, the main list of new releases is particularly short for two reasons. Firstly, it is a slow week. Secondly, I’ve filtered out the TV on DVD releases for their own section. I’ve been meaning to do this for a while and we are entering the heart of TV on DVD season on the home market, so it made sense to do it this week. (I’m including all TV on DVD releases, both individual seasons and full series Megasets.) As for the biggest new releases, there are not a lot to talk about. Godzilla: King of the Monsters and The Secret Life of Pets 2 both missed expectations at the box office, but both are worth picking up for their respective target audiences. As for the best, only The Last Black Man in San Francisco and Rocketman are contenders for Pick of the Week. The latter has far better extras, but the former is the better movie and wins that title.
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July 2nd, 2019
June ended with shrug, as the weekend was neither a success nor a disaster. Toy Story 4 was the top draw, but it fell faster than most family films do, down 51% to $59.70 million. Annabelle Comes Home had the weakest opening in the franchise, while Yesterday did well as counter-programming, but that’s all. The overall box office fell 26% from last weekend and, more importantly, 15% from the same weekend last year. Year-to-date, 2019 has fallen behind 2018’s pace by a margin of 9.5% or $580 million at $5.52 billion to $6.10 billion. At the beginning of June, I thought 2019 would have cut into 2018’s lead by $100 million, but that clearly didn’t happen.
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June 23rd, 2019
Almost none of the films on this week’s list are living up to expectations, at least not according to the weekend estimates. Toy Story 4 is earning the best opening in the franchise with an estimated $118.0 million weekend. This is third-highest opening for an animated film, so there is reason to celebrate. However, it is also much lower than expected and a little more front-loaded than anticipated, so its future might be in doubt. The film is doing better internationally with an estimated opening weekend of $120.0 million in 37 markets. The film had the third biggest opening in Mexico with $23.4 million, putting it behind just the two most recent Avengers movies. It had the biggest opening for an animated film in Brazil with $9.6 million. The film was also a monster hit in the U.K. with $15.0 million. On the other hand, it struggled in China with a second-place $13.4 million opening there; however, most animated films struggle in China. Hopefully the film’s reviews and its A from CinemaScore translate into long legs, because 2019 really needs more success stories at the box office.
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June 18th, 2019
There is some good news to report, as the weekend final numbers beat both the projections based on Friday estimates and Sunday’s estimates. There’s also some bad news. Even with this improvement, the weekend was really soft at the box office. Men in Black: International led the way with just $30.04 million during its opening weekend, while only two other films topped $10 million over the weekend. This left the overall box office down 18% from last weekend to just $135 million. This is 50% lower than the same weekend last year; a decline that we normally only see when there is a misalignment in a holiday. However, in this case, it was due to Incredibles 2, which earned more by itself than the total box office did this year. This has left 2019 further behind 2018 and it is now off last year’s pace by 7.0% or $370 million at $4.99 billion to $5.36 billion. Several weeks worth of gaining ground has gone in a single weekend.
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June 15th, 2019
It is going to be a really bad weekend. All of the progress we made since Endgame came out could be erased in a week and if Toy Story 4 isn’t a monster hit, then 2019 will be in serious trouble, again. Men in Black: International led the way on Friday, but it only managed $10.4 million. Sony is projecting a $26.2 million opening weekend, which would be the studio’s biggest opening of the year so far. In fact, it would be the studio’s third biggest hit of the year after just three days. Yikes. The film’s reviews are terrible and it only managed a B from CinemaScore, so I don’t expect long legs. There are some rumors going around that the film didn’t cost as much as its official $110 million production budget, but even if those are true, this is still not a good start. Maybe it will thrive internationally.
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June 9th, 2019
Neither of the two wide releases matched expectations over the weekend and in both cases, it could be the end of their respective franchises. The Secret Life of Pets 2 is earning first place with $47.11 million, which isn’t a bad result for a family film that cost $80 million to make. However, this estimate is 55% lower than the first film’s opening weekend. Internationally, it is adding $16.0 million over the weekend to its three-week total, which sits at $49.0 million. Additionally, it has yet to open in most international markets, so it should have long legs on this chart. However, it still isn’t living up to the original. Universal has to be looking at this numbers and deciding to move on from the franchise, even though this film will very likely break even sooner rather than later. Even a moderate decline for a hypothetical third film would put profitability in question.
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June 6th, 2019
It could be a real race on the box office chart this weekend. The Secret Life of Pets 2 isn’t generating as much buzz as I was expecting, while there is actually some good news surrounding Dark Phoenix’s box office chances. There’s no good news regarding its reviews, that’s for sure. Also coming out this weekend is Late Night, but it is now coming out in limited release with a wide expansion next week. That’s not a good sign. This does leave one more spot in the top five for a holdover, meaning Aladdin, Godzilla: King of the Monsters, and Rocketman will all remain in the top five for at least one more weekend. This weekend last year, Ocean’s 8 opened with a decent $41.61 million and both The Secret Life of Pets 2 and Dark Phoenix should top that. 2019 should start the month with an easy win.
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