POM Wonderful Presents: The Greatest Movie Ever Sold (2011)

POM Wonderful Presents: The Greatest Movie Ever Sold poster
Theatrical Performance
Domestic Box Office $638,476Details
International Box Office $145,257Details
Worldwide Box Office $783,733
Further financial details...

Synopsis

While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.

Metrics

Opening Weekend:$118,294 (18.5% of total gross)
Legs:5.40 (domestic box office/biggest weekend)
Domestic Share:81.5% (domestic box office/worldwide)
Production Budget:$1,800,000 (worldwide box office is 0.4 times production budget)
Theater counts:18 opening theaters/141 max. theaters, 3.4 weeks average run per theater
Infl. Adj. Dom. BO $867,930

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 9,701-9,800) 9,728 $638,476
All Time International Box Office (Rank 17,001-17,100) 17,094 $145,257
All Time Worldwide Box Office (Rank 16,601-16,700) 16,645 $783,733
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,201-2,300) 2,201 $638,476

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: April 22nd, 2011 (Limited) by Sony Pictures Classics
MPAA Rating: PG-13 for some language and sexual material.
(Rating bulletin 2162, 3/9/2011)
Running Time: 90 minutes
Comparisons: vs. 8: The Mormon Proposition
Create your own comparison chart…
Keywords: Directing Yourself, Music Industry, Movie Business, TV Industry, Political, Lawyers, Gratuitous Cameos, Advertising and Marketing
Source:Based on Real Life Events
Genre:Documentary
Production Method:Live Action
Creative Type:Factual
Production/Financing Companies: Warrior Poets, Snoot Entertainment
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 9,701-9,800) 9,728 $638,476
All Time Domestic Inflation Adjusted Box Office (Rank 9,201-9,300) 9,253 $867,930
All Time Domestic Non-Sequel Box Office (Rank 8,801-8,900) 8,806 $638,476
Top 2011 Movies at the Domestic Box Office (Rank 201-300) 235 $638,476
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,201-2,300) 2,201 $638,476
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 2,201-2,300) 2,292 $867,930
Top 2011 Limited Release Movies at the Domestic Box Office 87 $638,476
All Time Domestic Box Office for Based on Real Life Events Movies (Rank 801-900) 858 $638,476
All Time Domestic Box Office for Live Action Movies (Rank 8,701-8,800) 8,722 $638,476
All Time Domestic Box Office for Factual Movies (Rank 301-400) 391 $638,476
All Time Domestic Box Office for Documentary Movies (Rank 301-400) 335 $638,476
All Time Domestic Box Office for PG-13 Movies (Rank 2,501-2,600) 2,524 $638,476
All Time Domestic Box Office for Sony Pictures Classics Movies (Rank 201-300) 285 $638,476

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 22, 2011 38 $118,294   18 $6,572   $118,294 1
Apr 29, 2011 40 $89,948 -24% 36 $2,499   $240,847 2
May 6, 2011 48 $61,559 -32% 46 $1,338   $335,275 3
May 13, 2011 54 $49,295 -20% 57 $865   $413,023 4
May 20, 2011 50 $41,387 -16% 81 $511   $478,670 5
May 27, 2011 46 $52,878 +28% 141 $375   $554,426 6
Jun 3, 2011 66 $8,540 -84% 39 $219   $602,479 7
Jun 10, 2011 94 $1,340 -84% 10 $134   $611,340 8
Jun 17, 2011 80 $3,688 +175% 9 $410   $616,060 9
Jun 24, 2011 94 $1,850 -50% 6 $308   $621,951 10
Jul 1, 2011 92 $1,123 -39% 3 $374   $624,547 11
Jul 8, 2011 103 $751 -33% 8 $94   $625,956 12
Jul 15, 2011 102 $749 n/c 4 $187   $629,499 13
Jul 22, 2011 106 $262 -65% 2 $131   $630,553 14
Jul 29, 2011 78 $4,205 +1,505% 9 $467   $634,908 15
Aug 5, 2011 105 $1,235 -71% 3 $412   $636,928 16
Aug 19, 2011 124 $480   1 $480   $638,216 18
Aug 26, 2011 134 $50 -90% 1 $50   $638,476 19

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 30, 2011 45 $13,808     141 $98   $515,356 39
Jul 4, 2011 93 $132     3 $44   $624,679 74

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 22, 2011 38 $150,899   18 $8,383   $150,899 1
Apr 29, 2011 40 $122,817 -19% 36 $3,412   $273,716 2
May 6, 2011 49 $90,012 -27% 46 $1,957   $363,728 3
May 13, 2011 54 $73,555 -18% 57 $1,290   $437,283 4
May 20, 2011 52 $64,265 -13% 81 $793   $501,548 5
May 27, 2011 46 $92,391 +44% 141 $655   $593,939 6
Jun 3, 2011 66 $16,061 -83% 39 $412   $610,000 7
Jun 10, 2011 98 $2,372 -85% 10 $237   $612,372 8
Jun 17, 2011 81 $7,729 +226% 9 $859   $620,101 9
Jun 24, 2011 94 $3,323 -57% 6 $554   $623,424 10
Jul 1, 2011 95 $1,781 -46% 3 $594   $625,205 11
Jul 8, 2011 91 $3,545 +99% 8 $443   $628,750 12
Jul 15, 2011 102 $1,541 -57% 4 $385   $630,291 13
Jul 22, 2011 112 $412 -73% 2 $206   $630,703 14
Jul 29, 2011 84 $4,990 +1,111% 9 $554   $635,693 15
Aug 5, 2011 109 $2,043 -59% 3 $681   $637,736 16
Aug 19, 2011 127 $690   1 $690   $638,426 18
Aug 26, 2011 139 $50 -93% 1 $50   $638,476 19

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 17,001-17,100) 17,094 $145,257
All Time International Non-Sequel Box Office (Rank 15,801-15,900) 15,854 $145,257
All Time International Box Office for Based on Real Life Events Movies (Rank 1,601-1,700) 1,659 $145,257
All Time International Box Office for Live Action Movies (Rank 14,401-14,500) 14,454 $145,257
All Time International Box Office for Factual Movies (Rank 901-1,000) 973 $145,257
All Time International Box Office for Documentary Movies (Rank 801-900) 821 $145,257
All Time International Box Office for PG-13 Movies (Rank 2,101-2,200) 2,109 $145,257
All Time International Box Office for Sony Pictures Classics Movies (Rank 201-300) 257 $145,257

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 16,601-16,700) 16,645 $783,733
All Time Worldwide Non-Sequel Box Office (Rank 15,201-15,300) 15,300 $783,733
All Time Worldwide Box Office for Based on Real Life Events Movies (Rank 1,301-1,400) 1,363 $783,733
All Time Worldwide Box Office for Live Action Movies (Rank 14,201-14,300) 14,221 $783,733
All Time Worldwide Box Office for Factual Movies (Rank 601-700) 614 $783,733
All Time Worldwide Box Office for Documentary Movies (Rank 501-600) 506 $783,733
All Time Worldwide Box Office for PG-13 Movies (Rank 2,701-2,800) 2,719 $783,733
All Time Worldwide Box Office for Sony Pictures Classics Movies (Rank 301-400) 314 $783,733

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Narrator(s)

Morgan Spurlock    Himself

Interviewee(s)

J.J. Abrams    Himself
Peter Bemis    Himself
Peter Berg    Himself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Morgan Spurlock    Director
Jeremy Chilnick    Producer
Abbie Hurewitz    Producer
Morgan Spurlock    Producer
Keith Calder    Producer
Jessica Wu    Producer
Jonathan McHugh    Co-Producer
Jeremy Chilnick    Screenwriter
Morgan Spurlock    Screenwriter
Daniel Marracino    Cinematographer
Tom Vogt    Editor
Marrian Cho    Editor

DVD and Blu-ray Releases for August 23rd, 2011

August 23rd, 2011

Summer is winding down, and while that means weaker box office numbers, it also means stronger home market releases. We are still a little early for summer blockbusters; however, TV on DVD releases are really heating up and will begin to dominate the scene. There are a few of those worth checking out, including NCIS: Season Eight, which is a contender for Pick of the Week. However, that honor goes to Phineas and Ferb: Across the 2nd Dimension. (An honorable mention also goes to Reboot: The Definitive Mainframe Edition, which finally arrived last week. It was worth the wait.) More...

Evil is Profitable on the Per Theater Chart

April 26th, 2011

Evil Bong 3D earned $19,315 in its lone theater to lead the way on the per theater chart, and clearly I've slipped into an alternate dimension. Actually, I'm very happy with this film's success, as it's distributed by Full Moon Features, the same company that released Puppetmaster and countless other low-budget films I've been a fan of. Second place went to The Double Hour with $14,990, which is less than 1% lower than its opening weekend. Madea's Big Happy Family was the only wide release to reach the $10,000 mark, and it was close at $10,957. There is one confusing release, Incendies, which earned over $60,000 in 13 theaters, if you include Canada. However, if you just look at its U.S. opening, it earned $50,679 in 3 theaters for an average of $16,893, which is much more impressive. More...

Blame Canada for the number of Limited Releases

April 22nd, 2011

It's a busy week for limited releases with more than a dozen films on this week's list, including a very large Canadian contingent. There are two films opening in limited release in Canada, two Canadian films opening in limited release in the United States, and another where the characters are on a road trip to Canada. One of these films, Incendies, is the best bet for the weekend, while POM Wonderful Presents: The Greatest Movie Ever Sold is also worth checking out. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.

Metrics

Opening Weekend:$118,294 (18.5% of total gross)
Legs:5.40 (domestic box office/biggest weekend)
Domestic Share:81.5% (domestic box office/worldwide)
Production Budget:$1,800,000 (worldwide box office is 0.4 times production budget)
Theater counts:18 opening theaters/141 max. theaters, 3.4 weeks average run per theater
Infl. Adj. Dom. BO $867,930

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 9,701-9,800) 9,728 $638,476
All Time International Box Office (Rank 17,001-17,100) 17,094 $145,257
All Time Worldwide Box Office (Rank 16,601-16,700) 16,645 $783,733
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,201-2,300) 2,201 $638,476

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: April 22nd, 2011 (Limited) by Sony Pictures Classics
MPAA Rating: PG-13 for some language and sexual material.
(Rating bulletin 2162, 3/9/2011)
Running Time: 90 minutes
Comparisons: vs. 8: The Mormon Proposition
Create your own comparison chart…
Keywords: Directing Yourself, Music Industry, Movie Business, TV Industry, Political, Lawyers, Gratuitous Cameos, Advertising and Marketing
Source:Based on Real Life Events
Genre:Documentary
Production Method:Live Action
Creative Type:Factual
Production/Financing Companies: Warrior Poets, Snoot Entertainment
Production Countries: United States
Languages: English

Narrator(s)

Morgan Spurlock    Himself

Interviewee(s)

J.J. Abrams    Himself
Peter Bemis    Himself
Peter Berg    Himself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Morgan Spurlock    Director
Jeremy Chilnick    Producer
Abbie Hurewitz    Producer
Morgan Spurlock    Producer
Keith Calder    Producer
Jessica Wu    Producer
Jonathan McHugh    Co-Producer
Jeremy Chilnick    Screenwriter
Morgan Spurlock    Screenwriter
Daniel Marracino    Cinematographer
Tom Vogt    Editor
Marrian Cho    Editor

DVD and Blu-ray Releases for August 23rd, 2011

August 23rd, 2011

Summer is winding down, and while that means weaker box office numbers, it also means stronger home market releases. We are still a little early for summer blockbusters; however, TV on DVD releases are really heating up and will begin to dominate the scene. There are a few of those worth checking out, including NCIS: Season Eight, which is a contender for Pick of the Week. However, that honor goes to Phineas and Ferb: Across the 2nd Dimension. (An honorable mention also goes to Reboot: The Definitive Mainframe Edition, which finally arrived last week. It was worth the wait.) More...

Evil is Profitable on the Per Theater Chart

April 26th, 2011

Evil Bong 3D earned $19,315 in its lone theater to lead the way on the per theater chart, and clearly I've slipped into an alternate dimension. Actually, I'm very happy with this film's success, as it's distributed by Full Moon Features, the same company that released Puppetmaster and countless other low-budget films I've been a fan of. Second place went to The Double Hour with $14,990, which is less than 1% lower than its opening weekend. Madea's Big Happy Family was the only wide release to reach the $10,000 mark, and it was close at $10,957. There is one confusing release, Incendies, which earned over $60,000 in 13 theaters, if you include Canada. However, if you just look at its U.S. opening, it earned $50,679 in 3 theaters for an average of $16,893, which is much more impressive. More...

Blame Canada for the number of Limited Releases

April 22nd, 2011

It's a busy week for limited releases with more than a dozen films on this week's list, including a very large Canadian contingent. There are two films opening in limited release in Canada, two Canadian films opening in limited release in the United States, and another where the characters are on a road trip to Canada. One of these films, Incendies, is the best bet for the weekend, while POM Wonderful Presents: The Greatest Movie Ever Sold is also worth checking out. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 9,701-9,800) 9,728 $638,476
All Time Domestic Inflation Adjusted Box Office (Rank 9,201-9,300) 9,253 $867,930
All Time Domestic Non-Sequel Box Office (Rank 8,801-8,900) 8,806 $638,476
Top 2011 Movies at the Domestic Box Office (Rank 201-300) 235 $638,476
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,201-2,300) 2,201 $638,476
All Time Domestic Inflation Adjusted Box Office for Limited Release Movies (Rank 2,201-2,300) 2,292 $867,930
Top 2011 Limited Release Movies at the Domestic Box Office 87 $638,476
All Time Domestic Box Office for Based on Real Life Events Movies (Rank 801-900) 858 $638,476
All Time Domestic Box Office for Live Action Movies (Rank 8,701-8,800) 8,722 $638,476
All Time Domestic Box Office for Factual Movies (Rank 301-400) 391 $638,476
All Time Domestic Box Office for Documentary Movies (Rank 301-400) 335 $638,476
All Time Domestic Box Office for PG-13 Movies (Rank 2,501-2,600) 2,524 $638,476
All Time Domestic Box Office for Sony Pictures Classics Movies (Rank 201-300) 285 $638,476

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 22, 2011 38 $118,294   18 $6,572   $118,294 1
Apr 29, 2011 40 $89,948 -24% 36 $2,499   $240,847 2
May 6, 2011 48 $61,559 -32% 46 $1,338   $335,275 3
May 13, 2011 54 $49,295 -20% 57 $865   $413,023 4
May 20, 2011 50 $41,387 -16% 81 $511   $478,670 5
May 27, 2011 46 $52,878 +28% 141 $375   $554,426 6
Jun 3, 2011 66 $8,540 -84% 39 $219   $602,479 7
Jun 10, 2011 94 $1,340 -84% 10 $134   $611,340 8
Jun 17, 2011 80 $3,688 +175% 9 $410   $616,060 9
Jun 24, 2011 94 $1,850 -50% 6 $308   $621,951 10
Jul 1, 2011 92 $1,123 -39% 3 $374   $624,547 11
Jul 8, 2011 103 $751 -33% 8 $94   $625,956 12
Jul 15, 2011 102 $749 n/c 4 $187   $629,499 13
Jul 22, 2011 106 $262 -65% 2 $131   $630,553 14
Jul 29, 2011 78 $4,205 +1,505% 9 $467   $634,908 15
Aug 5, 2011 105 $1,235 -71% 3 $412   $636,928 16
Aug 19, 2011 124 $480   1 $480   $638,216 18
Aug 26, 2011 134 $50 -90% 1 $50   $638,476 19

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 30, 2011 45 $13,808     141 $98   $515,356 39
Jul 4, 2011 93 $132     3 $44   $624,679 74

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 22, 2011 38 $150,899   18 $8,383   $150,899 1
Apr 29, 2011 40 $122,817 -19% 36 $3,412   $273,716 2
May 6, 2011 49 $90,012 -27% 46 $1,957   $363,728 3
May 13, 2011 54 $73,555 -18% 57 $1,290   $437,283 4
May 20, 2011 52 $64,265 -13% 81 $793   $501,548 5
May 27, 2011 46 $92,391 +44% 141 $655   $593,939 6
Jun 3, 2011 66 $16,061 -83% 39 $412   $610,000 7
Jun 10, 2011 98 $2,372 -85% 10 $237   $612,372 8
Jun 17, 2011 81 $7,729 +226% 9 $859   $620,101 9
Jun 24, 2011 94 $3,323 -57% 6 $554   $623,424 10
Jul 1, 2011 95 $1,781 -46% 3 $594   $625,205 11
Jul 8, 2011 91 $3,545 +99% 8 $443   $628,750 12
Jul 15, 2011 102 $1,541 -57% 4 $385   $630,291 13
Jul 22, 2011 112 $412 -73% 2 $206   $630,703 14
Jul 29, 2011 84 $4,990 +1,111% 9 $554   $635,693 15
Aug 5, 2011 109 $2,043 -59% 3 $681   $637,736 16
Aug 19, 2011 127 $690   1 $690   $638,426 18
Aug 26, 2011 139 $50 -93% 1 $50   $638,476 19

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 17,001-17,100) 17,094 $145,257
All Time International Non-Sequel Box Office (Rank 15,801-15,900) 15,854 $145,257
All Time International Box Office for Based on Real Life Events Movies (Rank 1,601-1,700) 1,659 $145,257
All Time International Box Office for Live Action Movies (Rank 14,401-14,500) 14,454 $145,257
All Time International Box Office for Factual Movies (Rank 901-1,000) 973 $145,257
All Time International Box Office for Documentary Movies (Rank 801-900) 821 $145,257
All Time International Box Office for PG-13 Movies (Rank 2,101-2,200) 2,109 $145,257
All Time International Box Office for Sony Pictures Classics Movies (Rank 201-300) 257 $145,257

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 16,601-16,700) 16,645 $783,733
All Time Worldwide Non-Sequel Box Office (Rank 15,201-15,300) 15,300 $783,733
All Time Worldwide Box Office for Based on Real Life Events Movies (Rank 1,301-1,400) 1,363 $783,733
All Time Worldwide Box Office for Live Action Movies (Rank 14,201-14,300) 14,221 $783,733
All Time Worldwide Box Office for Factual Movies (Rank 601-700) 614 $783,733
All Time Worldwide Box Office for Documentary Movies (Rank 501-600) 506 $783,733
All Time Worldwide Box Office for PG-13 Movies (Rank 2,701-2,800) 2,719 $783,733
All Time Worldwide Box Office for Sony Pictures Classics Movies (Rank 301-400) 314 $783,733

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.