Leap Year (2010)

Leap Year poster
Theatrical Performance
Domestic Box Office $25,918,920Details
International Box Office $6,700,000Details
Worldwide Box Office $32,618,920
Home Market Performance
Est. Domestic DVD Sales $17,397,230 Details
Est. Domestic Blu-ray Sales $1,666,952 Details
Total Est. Domestic Video Sales $19,064,182
Further financial details...

Synopsis

Journalist Laura works at home, isolating herself from others. While she lies to her mother and brother, Raul, on the phone about having an active social life, Laura's days consist of gazing at her neighbors, eating canned food and going to clubs to bring home strangers. As the anniversary of her father’s death draws near, Laura develops a relationship with Arturo, a charismatic actor who shares her taste for rough sex.

Metrics

Opening Weekend:$9,202,815 (35.5% of total gross)
Legs:2.82 (domestic box office/biggest weekend)
Domestic Share:79.5% (domestic box office/worldwide)
Production Budget:$19,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:2,511 opening theaters/2,512 max. theaters, 3.6 weeks average run per theater
Infl. Adj. Dom. BO $35,412,667

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,201-3,300) 3,290 $25,918,920
All Time International Box Office (Rank 5,801-5,900) 5,893 $6,700,000
All Time Worldwide Box Office (Rank 4,101-4,200) 4,164 $32,618,920

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play, Google Play
Netflix:Netflix, Netflix, Netflix
Hulu:Hulu

Movie Details

Domestic Releases: January 8th, 2010 (Wide) by Universal
Video Release: May 4th, 2010 by Universal Home Entertainment
MPAA Rating: PG For sensuality and language
Running Time: 119 minutes
Comparisons: vs. Monte Carlo
Create your own comparison chart…
Keywords: Romance
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Strand Releasing
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Martin Luther King (All Movies, 3-Day) 238 $5,928,510 Jan 15, 2010 10
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 313 $8,257,831 Jan 15, 2010 10
Martin Luther King (All Movies, 4-Day, Fri-Mon) 194 $7,071,470 Jan 15, 2010 10
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 207 $9,849,864 Jan 15, 2010 10

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,201-3,300) 3,290 $25,918,920
All Time Domestic Inflation Adjusted Box Office (Rank 3,901-4,000) 3,903 $35,412,667
All Time Domestic Non-Sequel Box Office (Rank 2,601-2,700) 2,689 $25,918,920
Top 2010 Movies at the Domestic Box Office (Rank 101-200) 102 $25,918,920
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,601-1,700) 1,617 $25,918,920
All Time Domestic Box Office for Live Action Movies (Rank 2,801-2,900) 2,853 $25,918,920
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,701-1,800) 1,705 $25,918,920
All Time Domestic Box Office for Romantic Comedy Movies (Rank 101-200) 191 $25,918,920
All Time Domestic Box Office for PG Movies (Rank 701-800) 743 $25,918,920
All Time Domestic Box Office for Universal Movies (Rank 401-500) 431 $25,918,920

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 8, 2010 6 $9,202,815   2,511 $3,665   $9,202,815 1
Jan 15, 2010 8 $5,928,510 -36% 2,512 $2,360   $17,629,680 2
Jan 22, 2010 13 $2,889,110 -51% 1,939 $1,490   $22,855,295 3
Jan 29, 2010 16 $1,015,910 -65% 1,135 $895   $24,734,590 4
Feb 5, 2010 24 $305,640 -70% 489 $625   $25,375,605 5
Feb 12, 2010 31 $138,625 -55% 235 $590   $25,621,995 6
Feb 19, 2010 36 $108,535 -22% 187 $580   $25,789,265 7
Feb 26, 2010 45 $65,095 -40% 124 $525   $25,893,485 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 8, 2010 5 $3,301,965     2,511 $1,315   $3,301,965 1
Jan 9, 2010 6 $3,854,385 +17%   2,511 $1,535   $7,156,350 2
Jan 10, 2010 6 $2,046,465 -47%   2,511 $815   $9,202,815 3
Jan 11, 2010 7 $577,530 -72%   2,511 $230   $9,780,345 4
Jan 12, 2010 7 $703,080 +22%   2,511 $280   $10,483,425 5
Jan 13, 2010 7 $589,995 -16%   2,511 $235   $11,073,420 6
Jan 14, 2010 7 $627,750 +6%   2,511 $250   $11,701,170 7
Jan 15, 2010 8 $1,833,760 +192% -44% 2,512 $730   $13,534,930 8
Jan 16, 2010 8 $2,398,955 +31% -38% 2,512 $955   $15,933,885 9
Jan 17, 2010 8 $1,695,795 -29% -17% 2,512 $675   $17,629,680 10
Jan 18, 2010 10 $1,142,960 -33% +98% 2,512 $455   $18,772,640 11
Jan 19, 2010 11 $427,045 -63% -39% 2,512 $170   $19,199,685 12
Jan 20, 2010 10 $364,535 -15% -38% 2,512 $145   $19,564,220 13
Jan 21, 2010 9 $401,965 +10% -36% 2,512 $160   $19,966,185 14
Jan 22, 2010 13 $940,415 +134% -49% 1,939 $485   $20,906,600 15
Jan 23, 2010 - $1,328,215 +41% -45% 1,939 $685   $22,234,815 16
Jan 24, 2010 13 $620,480 -53% -63% 1,939 $320   $22,855,295 17
Jan 25, 2010 13 $193,985 -69% -83% 1,939 $100   $23,049,280 18
Jan 26, 2010 13 $232,680 +20% -46% 1,939 $120   $23,281,960 19
Jan 27, 2010 12 $203,595 -13% -44% 1,939 $105   $23,485,555 20
Jan 28, 2010 12 $233,125 +15% -42% 1,939 $120   $23,718,680 21
Jan 29, 2010 - $317,885 +36% -66% 1,135 $280   $24,036,565 22
Jan 30, 2010 - $459,675 +45% -65% 1,135 $405   $24,496,240 23
Jan 31, 2010 - $238,350 -48% -62% 1,135 $210   $24,734,590 24
Feb 1, 2010 - $79,450 -67% -59% 1,135 $70   $24,814,040 25
Feb 2, 2010 - $90,665 +14% -61% 1,135 $80   $24,904,705 26
Feb 3, 2010 - $79,655 -12% -61% 1,135 $70   $24,984,360 27
Feb 4, 2010 - $85,605 +7% -63% 1,135 $75   $25,069,965 28
Feb 5, 2010 - $107,665 +26% -66% 489 $220   $25,177,630 29
Feb 6, 2010 - $146,775 +36% -68% 489 $300   $25,324,405 30
Feb 7, 2010 - $51,200 -65% -79% 489 $105   $25,375,605 31
Feb 8, 2010 - $24,450 -52% -69% 489 $50   $25,400,055 32
Feb 9, 2010 - $26,895 +10% -70% 489 $55   $25,426,950 33
Feb 10, 2010 - $26,985 n/c -66% 489 $55   $25,453,935 34
Feb 11, 2010 - $29,435 +9% -66% 489 $60   $25,483,370 35
Feb 12, 2010 - $32,845 +12% -69% 235 $140   $25,516,215 36
Feb 13, 2010 - $55,225 +68% -62% 235 $235   $25,571,440 37
Feb 14, 2010 - $50,555 -8% -1% 235 $215   $25,621,995 38
Feb 15, 2010 35 $23,485 -54% -4% 235 $100   $25,645,480 39
Feb 16, 2010 - $11,750 -50% -56% 235 $50   $25,657,230 40
Feb 17, 2010 - $10,575 -10% -61% 235 $45   $25,667,805 41
Feb 18, 2010 - $12,925 +22% -56% 235 $55   $25,680,730 42
Feb 19, 2010 - $35,605 +175% +8% 187 $190   $25,716,335 43
Feb 20, 2010 - $50,490 +42% -9% 187 $270   $25,766,825 44
Feb 21, 2010 - $22,440 -56% -56% 187 $120   $25,789,265 45
Feb 22, 2010 - $8,325 -63% -65% 187 $45   $25,797,590 46
Feb 23, 2010 - $10,285 +24% -12% 187 $55   $25,807,875 47
Feb 24, 2010 - $9,295 -10% -12% 187 $50   $25,817,170 48
Feb 25, 2010 - $11,220 +21% -13% 187 $60   $25,828,390 49
Feb 26, 2010 - $21,080 +88% -41% 124 $170   $25,849,470 50
Feb 27, 2010 - $29,760 +41% -41% 124 $240   $25,879,230 51
Feb 28, 2010 - $14,255 -52% -36% 124 $115   $25,893,485 52
Mar 1, 2010 - $5,580 -61% -33% 124 $45   $25,899,065 53
Mar 2, 2010 - $6,820 +22% -34% 124 $55   $25,905,885 54
Mar 3, 2010 - $6,185 -9% -33% 124 $50   $25,912,070 55
Mar 4, 2010 - $6,850 +11% -39% 124 $55   $25,918,920 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 8, 2010 6 $11,701,170   2,511 $4,660   $11,701,170 1
Jan 15, 2010 9 $8,265,015 -29% 2,512 $3,290   $19,966,185 2
Jan 22, 2010 13 $3,752,495 -55% 1,939 $1,935   $23,718,680 3
Jan 29, 2010 16 $1,351,285 -64% 1,135 $1,191   $25,069,965 4
Feb 5, 2010 25 $413,405 -69% 489 $845   $25,483,370 5
Feb 12, 2010 32 $197,360 -52% 235 $840   $25,680,730 6
Feb 19, 2010 37 $147,660 -25% 187 $790   $25,828,390 7
Feb 26, 2010 47 $90,530 -39% 124 $730   $25,918,920 8

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 5,801-5,900) 5,893 $6,700,000
All Time International Non-Sequel Box Office (Rank 5,001-5,100) 5,062 $6,700,000
All Time International Box Office for Original Screenplay Movies (Rank 3,001-3,100) 3,092 $6,700,000
All Time International Box Office for Live Action Movies (Rank 4,901-5,000) 4,904 $6,700,000
All Time International Box Office for Contemporary Fiction Movies (Rank 3,001-3,100) 3,003 $6,700,000
All Time International Box Office for Romantic Comedy Movies (Rank 301-400) 324 $6,700,000
All Time International Box Office for PG Movies (Rank 601-700) 683 $6,700,000
All Time International Box Office for Universal Movies (Rank 301-400) 396 $6,700,000

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,101-4,200) 4,164 $32,618,920
All Time Worldwide Non-Sequel Box Office (Rank 3,401-3,500) 3,436 $32,618,920
Top 2010 Movies at the Worldwide Box Office (Rank 101-200) 137 $32,618,920
All Time Worldwide Box Office for Original Screenplay Movies (Rank 2,001-2,100) 2,094 $32,618,920
All Time Worldwide Box Office for Live Action Movies (Rank 3,501-3,600) 3,575 $32,618,920
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,101-2,200) 2,141 $32,618,920
All Time Worldwide Box Office for Romantic Comedy Movies (Rank 201-300) 224 $32,618,920
All Time Worldwide Box Office for PG Movies (Rank 701-800) 766 $32,618,920
All Time Worldwide Box Office for Universal Movies (Rank 401-500) 445 $32,618,920

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 9, 20105159,843 159,843$2,875,576$2,875,5761
May 16, 20101466,598-58% 226,441$1,198,098$4,073,6742
May 23, 20101757,985-13% 284,426$1,093,017$5,166,6913
May 30, 20102622,763-61% 307,189$469,601$5,636,2924
Jun 6, 20103016,241-29% 323,430$349,019$5,985,3115
Jun 13, 20103012,025-26% 335,455$246,392$6,231,7036

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 9, 2010919,730 19,730$468,381$468,3811

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Amy Adams    Anna
Matthew Goode    Declan

Supporting Cast

Adam Scott    Jeremy
John Lithgow    Jack
Noel O'Donovan    Seamus
Tony Rohr    Frank
Pat Laffan    Donal
Alan Devlin    Joe
Ian McElhinney    Priest
Dominique McElligott    Bride
Mark O'Regan    Captain
Maggie McCarthy    Eileen
Peter O'Meara    Ron
Macdara O'Fatharta    Father Malone
Kaitlin Olson    Libby
Liza Ross    Edith
Marcia Warren    Adele
Michael J. Reynolds    Jerome
Ben Caplan    Realtor
Catherine Walker    Kaleigh

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Anand Tucker    Director
Randy Edelman    Composer
Deborah Kaplan    Screenwriter
Harry Elfont    Screenwriter
Edher Campos    Producer
Luis Salinas    Producer
Amanda Mackey    Casting Director
Anna Rackard    Art Director
Ben Howarth    Assistant Director
Brendan Deasy    Sound Mixer
Brendan Rankin    Art Director
Cassidy Lange    Co-Producer
Cathy Sandrich Gelfond*    Casting Director
Colman Corish    Art Director
Donal O'Farrell    Stunt Coordinator
Enda Doherty    Assistant Director
J.C. Spink    Executive Producer
James Flynn    Co-Producer
Karen Richards    Production Manager
Mark Geraghty    Production Designer
Morgan O'Sullivan    Co-Producer
Newton Thomas Sigel    Cinematographer
Nick Moore    Editor
Nina Gold    Casting Director
Rebekah Rudd    Co-Producer
Su Armstrong    Executive Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Avatar Still Sweet

May 17th, 2010

The best of the new releases couldn't place better than second, which meant Avatar remained on top of the DVD Sales Chart. This week it added $10.87 million from 581,000 units, giving it totals of 6.31 million units and $107.09 million. It is very close to overtaking New Moon for the top spot on the 2010 Yearly Chart. More...

DVD and Blu-ray Releases for May 4th, 2010

May 5th, 2010

We are entering summer, which is a great time of year for the box office, but a terrible time for home market releases. According to Amazon.com, the best-selling release of the week is Saving Private Ryan on Blu-ray, which is also arguably the best release of the week. But I'm awarding the Puck of the Week to Murdoch Mysteries: Season 2, which is a rare Canadian TV-on-DVD release. More...

More Records Fall to Avatar

January 19th, 2010

It was a record breaking Martin Luther King long weekend, as Avatar remained in top spot at least for three out of the four days, and for the weekend as a whole. Its record-breaking weekend helped the overall box office hit $170 million over three days and $210 million over four. This was down compared to last year by 12% over three days and 9% over four, which makes it the first down weekend in two months. Even so, year-to-date, 2010 is still ahead of 2009's pace by nearly 15%, $707 million to $616 million, but this is the first bit of bad news we've had so far. Perhaps next weekend will be strong and this will be nothing but a minor blip. More...

Avatar Has Another Titanic Weekend

January 11th, 2010

There were few major surprises over the weekend, but the biggest was Avatar's unbelievable hold, as the film again beat expectations. The overall box office also beat expectations with $162 million. This was 27% lower than last weekend, but, more importantly, it was up 9.5% compared to the same weekend last year. It's very early in the year, but 2010 already has more than a $100 million lead over 2009's pace, leading $447 million to $341 million. More...

Weekend Estimates: Avatar Rolls On as Daybreakers Leads New Releases

January 10th, 2010

It was another weekend of total box office domination for Avatar, according to studio estimates released on Sunday. With $48.5 million, the alien adventure movie was down just 29% from New Year's weekend, and shot past $400 million. Fox estimates it will have $429 million by the end of the day on Sunday. The new releases were never going to compete at that level, but Daybreakers had a decent opening with a 3-day estimate of $15 million, enough only for 4th place behind Sherlock Holmes ($16.1 million for $165.2 million cume) and Alvin and the Chipmunks: The Squeakquel) ($16.3 million for $178.2 million). More...

Will New Releases Break Avatar's Hold on the Box Office?

January 7th, 2010

It's tough to be a studio releasing a new film this weekend, as all the hype is going to the holdovers, almost all of which is going to Avatar's massive box office run. None of the new releases have any real hope of making a dent in that films' box office dominance, while it is possible that none of the new releases will reach the top three over the weekend. That said, there's a chance that Avatar will make more money this weekend than the combined openings of last year's two biggest releases, while there's little doubt the year-over-year comparison will continue to impress. More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Journalist Laura works at home, isolating herself from others. While she lies to her mother and brother, Raul, on the phone about having an active social life, Laura's days consist of gazing at her neighbors, eating canned food and going to clubs to bring home strangers. As the anniversary of her father’s death draws near, Laura develops a relationship with Arturo, a charismatic actor who shares her taste for rough sex.

Metrics

Opening Weekend:$9,202,815 (35.5% of total gross)
Legs:2.82 (domestic box office/biggest weekend)
Domestic Share:79.5% (domestic box office/worldwide)
Production Budget:$19,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:2,511 opening theaters/2,512 max. theaters, 3.6 weeks average run per theater
Infl. Adj. Dom. BO $35,412,667

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,201-3,300) 3,290 $25,918,920
All Time International Box Office (Rank 5,801-5,900) 5,893 $6,700,000
All Time Worldwide Box Office (Rank 4,101-4,200) 4,164 $32,618,920

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play, Google Play
Netflix:Netflix, Netflix, Netflix
Hulu:Hulu

Movie Details

Domestic Releases: January 8th, 2010 (Wide) by Universal
Video Release: May 4th, 2010 by Universal Home Entertainment
MPAA Rating: PG For sensuality and language
Running Time: 119 minutes
Comparisons: vs. Monte Carlo
Create your own comparison chart…
Keywords: Romance
Source:Original Screenplay
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Strand Releasing
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Martin Luther King (All Movies, 3-Day) 238 $5,928,510 Jan 15, 2010 10
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 313 $8,257,831 Jan 15, 2010 10
Martin Luther King (All Movies, 4-Day, Fri-Mon) 194 $7,071,470 Jan 15, 2010 10
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 207 $9,849,864 Jan 15, 2010 10

Leading Cast

Amy Adams    Anna
Matthew Goode    Declan

Supporting Cast

Adam Scott    Jeremy
John Lithgow    Jack
Noel O'Donovan    Seamus
Tony Rohr    Frank
Pat Laffan    Donal
Alan Devlin    Joe
Ian McElhinney    Priest
Dominique McElligott    Bride
Mark O'Regan    Captain
Maggie McCarthy    Eileen
Peter O'Meara    Ron
Macdara O'Fatharta    Father Malone
Kaitlin Olson    Libby
Liza Ross    Edith
Marcia Warren    Adele
Michael J. Reynolds    Jerome
Ben Caplan    Realtor
Catherine Walker    Kaleigh

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Anand Tucker    Director
Randy Edelman    Composer
Deborah Kaplan    Screenwriter
Harry Elfont    Screenwriter
Edher Campos    Producer
Luis Salinas    Producer
Amanda Mackey    Casting Director
Anna Rackard    Art Director
Ben Howarth    Assistant Director
Brendan Deasy    Sound Mixer
Brendan Rankin    Art Director
Cassidy Lange    Co-Producer
Cathy Sandrich Gelfond*    Casting Director
Colman Corish    Art Director
Donal O'Farrell    Stunt Coordinator
Enda Doherty    Assistant Director
J.C. Spink    Executive Producer
James Flynn    Co-Producer
Karen Richards    Production Manager
Mark Geraghty    Production Designer
Morgan O'Sullivan    Co-Producer
Newton Thomas Sigel    Cinematographer
Nick Moore    Editor
Nina Gold    Casting Director
Rebekah Rudd    Co-Producer
Su Armstrong    Executive Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Avatar Still Sweet

May 17th, 2010

The best of the new releases couldn't place better than second, which meant Avatar remained on top of the DVD Sales Chart. This week it added $10.87 million from 581,000 units, giving it totals of 6.31 million units and $107.09 million. It is very close to overtaking New Moon for the top spot on the 2010 Yearly Chart. More...

DVD and Blu-ray Releases for May 4th, 2010

May 5th, 2010

We are entering summer, which is a great time of year for the box office, but a terrible time for home market releases. According to Amazon.com, the best-selling release of the week is Saving Private Ryan on Blu-ray, which is also arguably the best release of the week. But I'm awarding the Puck of the Week to Murdoch Mysteries: Season 2, which is a rare Canadian TV-on-DVD release. More...

More Records Fall to Avatar

January 19th, 2010

It was a record breaking Martin Luther King long weekend, as Avatar remained in top spot at least for three out of the four days, and for the weekend as a whole. Its record-breaking weekend helped the overall box office hit $170 million over three days and $210 million over four. This was down compared to last year by 12% over three days and 9% over four, which makes it the first down weekend in two months. Even so, year-to-date, 2010 is still ahead of 2009's pace by nearly 15%, $707 million to $616 million, but this is the first bit of bad news we've had so far. Perhaps next weekend will be strong and this will be nothing but a minor blip. More...

Avatar Has Another Titanic Weekend

January 11th, 2010

There were few major surprises over the weekend, but the biggest was Avatar's unbelievable hold, as the film again beat expectations. The overall box office also beat expectations with $162 million. This was 27% lower than last weekend, but, more importantly, it was up 9.5% compared to the same weekend last year. It's very early in the year, but 2010 already has more than a $100 million lead over 2009's pace, leading $447 million to $341 million. More...

Weekend Estimates: Avatar Rolls On as Daybreakers Leads New Releases

January 10th, 2010

It was another weekend of total box office domination for Avatar, according to studio estimates released on Sunday. With $48.5 million, the alien adventure movie was down just 29% from New Year's weekend, and shot past $400 million. Fox estimates it will have $429 million by the end of the day on Sunday. The new releases were never going to compete at that level, but Daybreakers had a decent opening with a 3-day estimate of $15 million, enough only for 4th place behind Sherlock Holmes ($16.1 million for $165.2 million cume) and Alvin and the Chipmunks: The Squeakquel) ($16.3 million for $178.2 million). More...

Will New Releases Break Avatar's Hold on the Box Office?

January 7th, 2010

It's tough to be a studio releasing a new film this weekend, as all the hype is going to the holdovers, almost all of which is going to Avatar's massive box office run. None of the new releases have any real hope of making a dent in that films' box office dominance, while it is possible that none of the new releases will reach the top three over the weekend. That said, there's a chance that Avatar will make more money this weekend than the combined openings of last year's two biggest releases, while there's little doubt the year-over-year comparison will continue to impress. More...

2010 Preview: January

January 1st, 2010

2009 ended breaking lots of records, so 2010 starts both on a high note, and with a bit of trepidation. On the one hand, there are several holdovers that should continue to be major players at the box office for the next few weeks, which can only help. On the other hand, there's almost no chance 2010 will get off to as strong a start as 2009 did, since some of what happened at the box office during January of 2009 was unprecedented. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,201-3,300) 3,290 $25,918,920
All Time Domestic Inflation Adjusted Box Office (Rank 3,901-4,000) 3,903 $35,412,667
All Time Domestic Non-Sequel Box Office (Rank 2,601-2,700) 2,689 $25,918,920
Top 2010 Movies at the Domestic Box Office (Rank 101-200) 102 $25,918,920
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,601-1,700) 1,617 $25,918,920
All Time Domestic Box Office for Live Action Movies (Rank 2,801-2,900) 2,853 $25,918,920
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,701-1,800) 1,705 $25,918,920
All Time Domestic Box Office for Romantic Comedy Movies (Rank 101-200) 191 $25,918,920
All Time Domestic Box Office for PG Movies (Rank 701-800) 743 $25,918,920
All Time Domestic Box Office for Universal Movies (Rank 401-500) 431 $25,918,920

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 8, 2010 6 $9,202,815   2,511 $3,665   $9,202,815 1
Jan 15, 2010 8 $5,928,510 -36% 2,512 $2,360   $17,629,680 2
Jan 22, 2010 13 $2,889,110 -51% 1,939 $1,490   $22,855,295 3
Jan 29, 2010 16 $1,015,910 -65% 1,135 $895   $24,734,590 4
Feb 5, 2010 24 $305,640 -70% 489 $625   $25,375,605 5
Feb 12, 2010 31 $138,625 -55% 235 $590   $25,621,995 6
Feb 19, 2010 36 $108,535 -22% 187 $580   $25,789,265 7
Feb 26, 2010 45 $65,095 -40% 124 $525   $25,893,485 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 8, 2010 5 $3,301,965     2,511 $1,315   $3,301,965 1
Jan 9, 2010 6 $3,854,385 +17%   2,511 $1,535   $7,156,350 2
Jan 10, 2010 6 $2,046,465 -47%   2,511 $815   $9,202,815 3
Jan 11, 2010 7 $577,530 -72%   2,511 $230   $9,780,345 4
Jan 12, 2010 7 $703,080 +22%   2,511 $280   $10,483,425 5
Jan 13, 2010 7 $589,995 -16%   2,511 $235   $11,073,420 6
Jan 14, 2010 7 $627,750 +6%   2,511 $250   $11,701,170 7
Jan 15, 2010 8 $1,833,760 +192% -44% 2,512 $730   $13,534,930 8
Jan 16, 2010 8 $2,398,955 +31% -38% 2,512 $955   $15,933,885 9
Jan 17, 2010 8 $1,695,795 -29% -17% 2,512 $675   $17,629,680 10
Jan 18, 2010 10 $1,142,960 -33% +98% 2,512 $455   $18,772,640 11
Jan 19, 2010 11 $427,045 -63% -39% 2,512 $170   $19,199,685 12
Jan 20, 2010 10 $364,535 -15% -38% 2,512 $145   $19,564,220 13
Jan 21, 2010 9 $401,965 +10% -36% 2,512 $160   $19,966,185 14
Jan 22, 2010 13 $940,415 +134% -49% 1,939 $485   $20,906,600 15
Jan 23, 2010 - $1,328,215 +41% -45% 1,939 $685   $22,234,815 16
Jan 24, 2010 13 $620,480 -53% -63% 1,939 $320   $22,855,295 17
Jan 25, 2010 13 $193,985 -69% -83% 1,939 $100   $23,049,280 18
Jan 26, 2010 13 $232,680 +20% -46% 1,939 $120   $23,281,960 19
Jan 27, 2010 12 $203,595 -13% -44% 1,939 $105   $23,485,555 20
Jan 28, 2010 12 $233,125 +15% -42% 1,939 $120   $23,718,680 21
Jan 29, 2010 - $317,885 +36% -66% 1,135 $280   $24,036,565 22
Jan 30, 2010 - $459,675 +45% -65% 1,135 $405   $24,496,240 23
Jan 31, 2010 - $238,350 -48% -62% 1,135 $210   $24,734,590 24
Feb 1, 2010 - $79,450 -67% -59% 1,135 $70   $24,814,040 25
Feb 2, 2010 - $90,665 +14% -61% 1,135 $80   $24,904,705 26
Feb 3, 2010 - $79,655 -12% -61% 1,135 $70   $24,984,360 27
Feb 4, 2010 - $85,605 +7% -63% 1,135 $75   $25,069,965 28
Feb 5, 2010 - $107,665 +26% -66% 489 $220   $25,177,630 29
Feb 6, 2010 - $146,775 +36% -68% 489 $300   $25,324,405 30
Feb 7, 2010 - $51,200 -65% -79% 489 $105   $25,375,605 31
Feb 8, 2010 - $24,450 -52% -69% 489 $50   $25,400,055 32
Feb 9, 2010 - $26,895 +10% -70% 489 $55   $25,426,950 33
Feb 10, 2010 - $26,985 n/c -66% 489 $55   $25,453,935 34
Feb 11, 2010 - $29,435 +9% -66% 489 $60   $25,483,370 35
Feb 12, 2010 - $32,845 +12% -69% 235 $140   $25,516,215 36
Feb 13, 2010 - $55,225 +68% -62% 235 $235   $25,571,440 37
Feb 14, 2010 - $50,555 -8% -1% 235 $215   $25,621,995 38
Feb 15, 2010 35 $23,485 -54% -4% 235 $100   $25,645,480 39
Feb 16, 2010 - $11,750 -50% -56% 235 $50   $25,657,230 40
Feb 17, 2010 - $10,575 -10% -61% 235 $45   $25,667,805 41
Feb 18, 2010 - $12,925 +22% -56% 235 $55   $25,680,730 42
Feb 19, 2010 - $35,605 +175% +8% 187 $190   $25,716,335 43
Feb 20, 2010 - $50,490 +42% -9% 187 $270   $25,766,825 44
Feb 21, 2010 - $22,440 -56% -56% 187 $120   $25,789,265 45
Feb 22, 2010 - $8,325 -63% -65% 187 $45   $25,797,590 46
Feb 23, 2010 - $10,285 +24% -12% 187 $55   $25,807,875 47
Feb 24, 2010 - $9,295 -10% -12% 187 $50   $25,817,170 48
Feb 25, 2010 - $11,220 +21% -13% 187 $60   $25,828,390 49
Feb 26, 2010 - $21,080 +88% -41% 124 $170   $25,849,470 50
Feb 27, 2010 - $29,760 +41% -41% 124 $240   $25,879,230 51
Feb 28, 2010 - $14,255 -52% -36% 124 $115   $25,893,485 52
Mar 1, 2010 - $5,580 -61% -33% 124 $45   $25,899,065 53
Mar 2, 2010 - $6,820 +22% -34% 124 $55   $25,905,885 54
Mar 3, 2010 - $6,185 -9% -33% 124 $50   $25,912,070 55
Mar 4, 2010 - $6,850 +11% -39% 124 $55   $25,918,920 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 8, 2010 6 $11,701,170   2,511 $4,660   $11,701,170 1
Jan 15, 2010 9 $8,265,015 -29% 2,512 $3,290   $19,966,185 2
Jan 22, 2010 13 $3,752,495 -55% 1,939 $1,935   $23,718,680 3
Jan 29, 2010 16 $1,351,285 -64% 1,135 $1,191   $25,069,965 4
Feb 5, 2010 25 $413,405 -69% 489 $845   $25,483,370 5
Feb 12, 2010 32 $197,360 -52% 235 $840   $25,680,730 6
Feb 19, 2010 37 $147,660 -25% 187 $790   $25,828,390 7
Feb 26, 2010 47 $90,530 -39% 124 $730   $25,918,920 8

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 5,801-5,900) 5,893 $6,700,000
All Time International Non-Sequel Box Office (Rank 5,001-5,100) 5,062 $6,700,000
All Time International Box Office for Original Screenplay Movies (Rank 3,001-3,100) 3,092 $6,700,000
All Time International Box Office for Live Action Movies (Rank 4,901-5,000) 4,904 $6,700,000
All Time International Box Office for Contemporary Fiction Movies (Rank 3,001-3,100) 3,003 $6,700,000
All Time International Box Office for Romantic Comedy Movies (Rank 301-400) 324 $6,700,000
All Time International Box Office for PG Movies (Rank 601-700) 683 $6,700,000
All Time International Box Office for Universal Movies (Rank 301-400) 396 $6,700,000

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 4,101-4,200) 4,164 $32,618,920
All Time Worldwide Non-Sequel Box Office (Rank 3,401-3,500) 3,436 $32,618,920
Top 2010 Movies at the Worldwide Box Office (Rank 101-200) 137 $32,618,920
All Time Worldwide Box Office for Original Screenplay Movies (Rank 2,001-2,100) 2,094 $32,618,920
All Time Worldwide Box Office for Live Action Movies (Rank 3,501-3,600) 3,575 $32,618,920
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,101-2,200) 2,141 $32,618,920
All Time Worldwide Box Office for Romantic Comedy Movies (Rank 201-300) 224 $32,618,920
All Time Worldwide Box Office for PG Movies (Rank 701-800) 766 $32,618,920
All Time Worldwide Box Office for Universal Movies (Rank 401-500) 445 $32,618,920

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 9, 20105159,843 159,843$2,875,576$2,875,5761
May 16, 20101466,598-58% 226,441$1,198,098$4,073,6742
May 23, 20101757,985-13% 284,426$1,093,017$5,166,6913
May 30, 20102622,763-61% 307,189$469,601$5,636,2924
Jun 6, 20103016,241-29% 323,430$349,019$5,985,3115
Jun 13, 20103012,025-26% 335,455$246,392$6,231,7036

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 9, 2010919,730 19,730$468,381$468,3811

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.