Kokuriko-zaka Kara (2013)

Kokuriko-zaka Kara poster
Theatrical Performance
Domestic Box Office $1,000,878Details
International Box Office $48,740,662Details
Worldwide Box Office $49,741,540
Home Market Performance
Est. Domestic DVD Sales $3,553,776 Details
Est. Domestic Blu-ray Sales $2,451,233 Details
Total Est. Domestic Video Sales $6,005,009
Further financial details...

Synopsis

The setting is Yokohama in 1963, and the filmmakers bring to life the bustling seaside town, with its misty harbor, sun-drenched gardens, shops and markets, and some of the most mouthwatering Japanese home-cooking set to film. The story centers on an innocent romance beginning to bud between Umi and Shun, two high school kids caught up in the changing times. Japan is picking itself up from the devastation of World War II and preparing to host the 1964 Olympics - and the mood is one of both optimism and conflict as the young generation struggles to throw off the shackles of a troubled past. While the children work together to save a dilapidated Meiji era club house from demolition, their tentative relationship begins to blossom. But - in an unexpected twist that parallels what the country itself is facing - a buried secret from their past emerges to cast a shadow on the future and pull them apart.

Metrics

Legs:7.75 (domestic box office/biggest weekend)
Domestic Share:2.0% (domestic box office/worldwide)
Infl. Adj. Dom. BO $1,327,115

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 9,001-9,100) 9,093 $1,000,878
All Time International Box Office (Rank 2,001-2,100) 2,044 $48,740,662
All Time Worldwide Box Office (Rank 3,101-3,200) 3,134 $49,741,540

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Vudu:Vudu, Vudu

Movie Details

Domestic Releases: March 15th, 2013 (Limited) by GKIDS, released as From Up on Poppy Hill
International Releases: September 25th, 2020 (Limited) (Australia)
Video Release: September 3rd, 2013 by Cinedigm, released as From Up on Poppy Hill
MPAA Rating: PG for mild thematic elements and some incidental smoking images.
(Rating bulletin 2252, 12/12/2012)
Running Time: 92 minutes
Comparisons: vs. Transformers: Dark of the Moon
Create your own comparison chart…
Keywords: Olympics, Coming of Age, Romance, First Love, Anime, Voiceover/Narration, Young Child Dealing with the Death of a Parent, Korean War, World War II, Intertitle
Source:Based on Comic/Graphic Novel
Genre:Drama
Production Method:Hand Animation
Creative Type:Contemporary Fiction
Production/Financing Companies: Studio Ghibli
Production Countries: Japan
Languages: Japanese

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Animated Box Office (Rank 301-400) 381 $1,000,878
All Time Domestic Box Office (Rank 9,001-9,100) 9,093 $1,000,878
All Time Domestic Inflation Adjusted Box Office (Rank 8,601-8,700) 8,672 $1,327,115
All Time Domestic Non-Sequel Box Office (Rank 8,101-8,200) 8,194 $1,000,878
Top 2013 Movies at the Domestic Box Office (Rank 201-300) 213 $1,000,878
All Time Domestic Box Office for Based on Comic/Graphic Novel Movies (Rank 201-300) 230 $1,000,878
All Time Domestic Box Office for Hand Animation Movies (Rank 101-200) 122 $1,000,878
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 4,801-4,900) 4,805 $1,000,878
All Time Domestic Box Office for Drama Movies (Rank 2,301-2,400) 2,347 $1,000,878
All Time Domestic Box Office for PG Movies (Rank 1,401-1,500) 1,411 $1,000,878
All Time Domestic Box Office for GKIDS Movies 11 $1,000,878

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 22, 2013 46 $59,693   6 $9,949   $131,926 2
Mar 29, 2013 35 $115,006 +93% 24 $4,792   $279,701 3
Apr 5, 2013 33 $129,143 +12% 40 $3,229   $470,934 4
Apr 12, 2013 35 $92,923 -28% 48 $1,936   $607,861 5
Apr 19, 2013 39 $74,237 -20% 47 $1,580   $722,424 6
May 3, 2013 49 $33,278   39 $853   $854,018 8
May 10, 2013 51 $29,667 -11% 37 $802   $897,111 9
May 17, 2013 51 $19,344 -35% 31 $624   $928,589 10
May 24, 2013 52 $17,281 -11% 23 $751   $958,610 11
Jun 14, 2013 64 $4,516   9 $502   $1,000,878 14

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 22, 2013 49 $92,462   6 $15,410   $164,695 2
Mar 29, 2013 36 $177,096 +92% 24 $7,379   $341,791 3
Apr 5, 2013 34 $173,147 -2% 40 $4,329   $514,938 4
Apr 12, 2013 34 $133,249 -23% 48 $2,776   $648,187 5
May 3, 2013 53 $46,704   39 $1,198   $867,444 8
May 10, 2013 52 $41,801 -10% 37 $1,130   $909,245 9
May 17, 2013 53 $32,084 -23% 31 $1,035   $941,329 10
May 24, 2013 56 $17,281 -46% 23 $751   $958,610 11

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 9/25/2020 $356 3 5 14 $26,580 10/2/2023
 
Rest of World $48,714,082
 
International Total$48,740,662 10/2/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Animated Box Office (Rank 201-300) 262 $48,740,662
All Time International Box Office (Rank 2,001-2,100) 2,044 $48,740,662
All Time International Non-Sequel Box Office (Rank 1,501-1,600) 1,529 $48,740,662
Top 2013 Movies at the International Box Office 89 $48,740,662
All Time International Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 167 $48,740,662
All Time International Box Office for Hand Animation Movies 38 $48,740,662
All Time International Box Office for Contemporary Fiction Movies (Rank 801-900) 898 $48,740,662
All Time International Box Office for Drama Movies (Rank 301-400) 335 $48,740,662
All Time International Box Office for PG Movies (Rank 301-400) 379 $48,740,662
All Time International Box Office for GKIDS Movies 8 $48,740,662

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Animated Box Office (Rank 301-400) 305 $49,741,540
All Time Worldwide Box Office (Rank 3,101-3,200) 3,134 $49,741,540
All Time Worldwide Non-Sequel Box Office (Rank 2,501-2,600) 2,510 $49,741,540
Top 2013 Movies at the Worldwide Box Office (Rank 101-200) 124 $49,741,540
All Time Worldwide Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 184 $49,741,540
All Time Worldwide Box Office for Hand Animation Movies 60 $49,741,540
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,501-1,600) 1,538 $49,741,540
All Time Worldwide Box Office for Drama Movies (Rank 501-600) 568 $49,741,540
All Time Worldwide Box Office for PG Movies (Rank 501-600) 596 $49,741,540
All Time Worldwide Box Office for GKIDS Movies 8 $49,741,540

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 8, 20132817,203 17,203$335,286$335,2861

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 8, 20131216,163 16,163$358,663$358,6631

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Sarah Bolger    Umi Matsuzaki
Anton Yelchin    Shun Kazama

Supporting Cast

Gillian Anderson    Hana Matsuzaki
Aubrey Plaza    Sachiko
Jamie Lee Curtis    Ryoko
Beau Bridges    Mr. Tokumaru
Bruce Dern    Onodera
Chris North    Akio
Charlie Sexton    Mizunuma
Isabelle Fuhrman    Sora
Christina Hendricks    Miki Hokuto
Raymond Ochoa    Riku
Alex Wolff    Riku
Jeff Dunham    Gen
Emily Osment    Nobuko
Ron Howard    Philosophy Club President
Jake Steinfeld    Fish Seller
Emily Bridges    Mr. Tokumaru's Assistant

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Goro Miyazaki    Director
Gary Rydstrom    Director (English Language Version)
Hayao Kirkpatrick    Screenwriter
Karey Kirkpatrick    Adaptation (English Language Version)
Chizuru Takahashi    Story Creator
Tetsuro Sayama    Story Creator
Toshio Suzuki    Producer
Geoffrey Wexler    Producer (English Language Version)
Frank Marshall    Executive Producer (English Language Version)
Kathleen Kennedy    Executive Producer (English Language Version)
Satoshi Takebe    Composer
Robyn Klein    Co-Producer
Noboru Iguchi    Art Director
Kamon Oba    Art Director
Yohei Takamatsu    Art Director
Takashi Omori    Art Director
Stephen Urata    Recordist (English Language Version)
Gary Summers    Re-Recording Mixer (English Language Version)
Gwendolyn Yates Whittle    Supervising Sound Editor (English Language Version)
Koji Kasamatsu    Sound Designer
Steve Orlando    Dialogue Editor (English Language Version)
Brian Chumney    Dialogue Editor (English Language Version)
Holly Dorff    Casting

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD and Blu-ray Releases for September 3rd, 2013

September 3rd, 2013

It's a really slow week on the home market. There's only one first-run release of note, Now You See Me, while the best-selling TV on DVD release is from the CW, The Vampire Diaries: The Complete Fourth Season. That doesn't mean there are no new releases worth picking up. In fact, there are a couple of contenders for Pick of the Week. Blancanieves is one such contender, but while the DVD or Blu-ray is worth picking up, I think the target audience is a little too limited for Pick of the Week. Instead, that honor goes to From Up on Poppy Hill on Blu-ray Combo Pack. More...

Featured Blu-ray / DVD Review: From Up on Poppy Hill

September 2nd, 2013

From Up on Poppy Hill is the latest film from Studio Ghibli to reach our shores. The film opened in limited release earlier this year and became the first film released by GKIDS to cross $1 million. Can the film live up to Studio Ghibli's previous films? If not, is it still good in its own regard? More...

Per Theater Chart: Bling Ring Steals Top Spot

June 20th, 2013

The Bling Ring's reviews didn't hurt its opening as it scored an average of $42,597 in five theaters. Given this start, reaching at least one major milestone seems likely, even with its reviews. Man of Steel took second place on the per theater chart with an average of $27,720. 20 Feet from Stardom earned an average of $18,199 in three theaters. This is a great start for a documentary. More...

Limited Releases: Go For Broke

March 15th, 2013

It is a pretty busy week for limited releases with a number of them that could do well. Blancanieves should do well in art house cinemas, but it is too out there for mainstream success. Likewise, From Up on Poppy Hill should draw in fans of Anime, but there are not enough of them to allow the film to expand significantly. Ginger and Rosa has more appeal to mainstream audiences and strong buzz, but its reviews are only good and not great. Spring Breakers is also earning reviews that are good, but not great. However, it has a planned wide opening next week, so unless that falls apart, it will be the biggest hit on this week's list. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

The setting is Yokohama in 1963, and the filmmakers bring to life the bustling seaside town, with its misty harbor, sun-drenched gardens, shops and markets, and some of the most mouthwatering Japanese home-cooking set to film. The story centers on an innocent romance beginning to bud between Umi and Shun, two high school kids caught up in the changing times. Japan is picking itself up from the devastation of World War II and preparing to host the 1964 Olympics - and the mood is one of both optimism and conflict as the young generation struggles to throw off the shackles of a troubled past. While the children work together to save a dilapidated Meiji era club house from demolition, their tentative relationship begins to blossom. But - in an unexpected twist that parallels what the country itself is facing - a buried secret from their past emerges to cast a shadow on the future and pull them apart.

Metrics

Legs:7.75 (domestic box office/biggest weekend)
Domestic Share:2.0% (domestic box office/worldwide)
Infl. Adj. Dom. BO $1,327,115

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 9,001-9,100) 9,093 $1,000,878
All Time International Box Office (Rank 2,001-2,100) 2,044 $48,740,662
All Time Worldwide Box Office (Rank 3,101-3,200) 3,134 $49,741,540

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Vudu:Vudu, Vudu

Movie Details

Domestic Releases: March 15th, 2013 (Limited) by GKIDS, released as From Up on Poppy Hill
International Releases: September 25th, 2020 (Limited) (Australia)
Video Release: September 3rd, 2013 by Cinedigm, released as From Up on Poppy Hill
MPAA Rating: PG for mild thematic elements and some incidental smoking images.
(Rating bulletin 2252, 12/12/2012)
Running Time: 92 minutes
Comparisons: vs. Transformers: Dark of the Moon
Create your own comparison chart…
Keywords: Olympics, Coming of Age, Romance, First Love, Anime, Voiceover/Narration, Young Child Dealing with the Death of a Parent, Korean War, World War II, Intertitle
Source:Based on Comic/Graphic Novel
Genre:Drama
Production Method:Hand Animation
Creative Type:Contemporary Fiction
Production/Financing Companies: Studio Ghibli
Production Countries: Japan
Languages: Japanese

Leading Cast

Sarah Bolger    Umi Matsuzaki
Anton Yelchin    Shun Kazama

Supporting Cast

Gillian Anderson    Hana Matsuzaki
Aubrey Plaza    Sachiko
Jamie Lee Curtis    Ryoko
Beau Bridges    Mr. Tokumaru
Bruce Dern    Onodera
Chris North    Akio
Charlie Sexton    Mizunuma
Isabelle Fuhrman    Sora
Christina Hendricks    Miki Hokuto
Raymond Ochoa    Riku
Alex Wolff    Riku
Jeff Dunham    Gen
Emily Osment    Nobuko
Ron Howard    Philosophy Club President
Jake Steinfeld    Fish Seller
Emily Bridges    Mr. Tokumaru's Assistant

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Goro Miyazaki    Director
Gary Rydstrom    Director (English Language Version)
Hayao Kirkpatrick    Screenwriter
Karey Kirkpatrick    Adaptation (English Language Version)
Chizuru Takahashi    Story Creator
Tetsuro Sayama    Story Creator
Toshio Suzuki    Producer
Geoffrey Wexler    Producer (English Language Version)
Frank Marshall    Executive Producer (English Language Version)
Kathleen Kennedy    Executive Producer (English Language Version)
Satoshi Takebe    Composer
Robyn Klein    Co-Producer
Noboru Iguchi    Art Director
Kamon Oba    Art Director
Yohei Takamatsu    Art Director
Takashi Omori    Art Director
Stephen Urata    Recordist (English Language Version)
Gary Summers    Re-Recording Mixer (English Language Version)
Gwendolyn Yates Whittle    Supervising Sound Editor (English Language Version)
Koji Kasamatsu    Sound Designer
Steve Orlando    Dialogue Editor (English Language Version)
Brian Chumney    Dialogue Editor (English Language Version)
Holly Dorff    Casting

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD and Blu-ray Releases for September 3rd, 2013

September 3rd, 2013

It's a really slow week on the home market. There's only one first-run release of note, Now You See Me, while the best-selling TV on DVD release is from the CW, The Vampire Diaries: The Complete Fourth Season. That doesn't mean there are no new releases worth picking up. In fact, there are a couple of contenders for Pick of the Week. Blancanieves is one such contender, but while the DVD or Blu-ray is worth picking up, I think the target audience is a little too limited for Pick of the Week. Instead, that honor goes to From Up on Poppy Hill on Blu-ray Combo Pack. More...

Featured Blu-ray / DVD Review: From Up on Poppy Hill

September 2nd, 2013

From Up on Poppy Hill is the latest film from Studio Ghibli to reach our shores. The film opened in limited release earlier this year and became the first film released by GKIDS to cross $1 million. Can the film live up to Studio Ghibli's previous films? If not, is it still good in its own regard? More...

Per Theater Chart: Bling Ring Steals Top Spot

June 20th, 2013

The Bling Ring's reviews didn't hurt its opening as it scored an average of $42,597 in five theaters. Given this start, reaching at least one major milestone seems likely, even with its reviews. Man of Steel took second place on the per theater chart with an average of $27,720. 20 Feet from Stardom earned an average of $18,199 in three theaters. This is a great start for a documentary. More...

Limited Releases: Go For Broke

March 15th, 2013

It is a pretty busy week for limited releases with a number of them that could do well. Blancanieves should do well in art house cinemas, but it is too out there for mainstream success. Likewise, From Up on Poppy Hill should draw in fans of Anime, but there are not enough of them to allow the film to expand significantly. Ginger and Rosa has more appeal to mainstream audiences and strong buzz, but its reviews are only good and not great. Spring Breakers is also earning reviews that are good, but not great. However, it has a planned wide opening next week, so unless that falls apart, it will be the biggest hit on this week's list. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Animated Box Office (Rank 301-400) 381 $1,000,878
All Time Domestic Box Office (Rank 9,001-9,100) 9,093 $1,000,878
All Time Domestic Inflation Adjusted Box Office (Rank 8,601-8,700) 8,672 $1,327,115
All Time Domestic Non-Sequel Box Office (Rank 8,101-8,200) 8,194 $1,000,878
Top 2013 Movies at the Domestic Box Office (Rank 201-300) 213 $1,000,878
All Time Domestic Box Office for Based on Comic/Graphic Novel Movies (Rank 201-300) 230 $1,000,878
All Time Domestic Box Office for Hand Animation Movies (Rank 101-200) 122 $1,000,878
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 4,801-4,900) 4,805 $1,000,878
All Time Domestic Box Office for Drama Movies (Rank 2,301-2,400) 2,347 $1,000,878
All Time Domestic Box Office for PG Movies (Rank 1,401-1,500) 1,411 $1,000,878
All Time Domestic Box Office for GKIDS Movies 11 $1,000,878

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 22, 2013 46 $59,693   6 $9,949   $131,926 2
Mar 29, 2013 35 $115,006 +93% 24 $4,792   $279,701 3
Apr 5, 2013 33 $129,143 +12% 40 $3,229   $470,934 4
Apr 12, 2013 35 $92,923 -28% 48 $1,936   $607,861 5
Apr 19, 2013 39 $74,237 -20% 47 $1,580   $722,424 6
May 3, 2013 49 $33,278   39 $853   $854,018 8
May 10, 2013 51 $29,667 -11% 37 $802   $897,111 9
May 17, 2013 51 $19,344 -35% 31 $624   $928,589 10
May 24, 2013 52 $17,281 -11% 23 $751   $958,610 11
Jun 14, 2013 64 $4,516   9 $502   $1,000,878 14

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 22, 2013 49 $92,462   6 $15,410   $164,695 2
Mar 29, 2013 36 $177,096 +92% 24 $7,379   $341,791 3
Apr 5, 2013 34 $173,147 -2% 40 $4,329   $514,938 4
Apr 12, 2013 34 $133,249 -23% 48 $2,776   $648,187 5
May 3, 2013 53 $46,704   39 $1,198   $867,444 8
May 10, 2013 52 $41,801 -10% 37 $1,130   $909,245 9
May 17, 2013 53 $32,084 -23% 31 $1,035   $941,329 10
May 24, 2013 56 $17,281 -46% 23 $751   $958,610 11

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 9/25/2020 $356 3 5 14 $26,580 10/2/2023
 
Rest of World $48,714,082
 
International Total$48,740,662 10/2/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Animated Box Office (Rank 201-300) 262 $48,740,662
All Time International Box Office (Rank 2,001-2,100) 2,044 $48,740,662
All Time International Non-Sequel Box Office (Rank 1,501-1,600) 1,529 $48,740,662
Top 2013 Movies at the International Box Office 89 $48,740,662
All Time International Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 167 $48,740,662
All Time International Box Office for Hand Animation Movies 38 $48,740,662
All Time International Box Office for Contemporary Fiction Movies (Rank 801-900) 898 $48,740,662
All Time International Box Office for Drama Movies (Rank 301-400) 335 $48,740,662
All Time International Box Office for PG Movies (Rank 301-400) 379 $48,740,662
All Time International Box Office for GKIDS Movies 8 $48,740,662

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Animated Box Office (Rank 301-400) 305 $49,741,540
All Time Worldwide Box Office (Rank 3,101-3,200) 3,134 $49,741,540
All Time Worldwide Non-Sequel Box Office (Rank 2,501-2,600) 2,510 $49,741,540
Top 2013 Movies at the Worldwide Box Office (Rank 101-200) 124 $49,741,540
All Time Worldwide Box Office for Based on Comic/Graphic Novel Movies (Rank 101-200) 184 $49,741,540
All Time Worldwide Box Office for Hand Animation Movies 60 $49,741,540
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,501-1,600) 1,538 $49,741,540
All Time Worldwide Box Office for Drama Movies (Rank 501-600) 568 $49,741,540
All Time Worldwide Box Office for PG Movies (Rank 501-600) 596 $49,741,540
All Time Worldwide Box Office for GKIDS Movies 8 $49,741,540

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 8, 20132817,203 17,203$335,286$335,2861

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 8, 20131216,163 16,163$358,663$358,6631

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.